Life, 1915-06-17 · page 49 of 52
Life — June 17, 1915 — page 49: what you’re looking at
What you’re looking at
This is a **commercial advertising page** from Life magazine, not a political cartoon. The page consists primarily of product advertisements for body-modification and grooming items popular in the early 20th century. **Key advertisements:** - **Dr. Jeanne Walter's Rubber Garments**: Corset-like devices claiming to reduce flesh through perspiration—reflecting era obsessions with reducing body size through restrictive wear - **Resinol Shaving Stick**: A medicinal shaving product emphasizing soothing properties and "healing" benefits - **Calox Oxygen Toothpowder**: A teeth-cleaning product The small cartoon at bottom shows a motorboatist unable to start his engine—a humorous non-sequitur unrelated to the advertisements. **Social context**: These ads reveal early-1900s consumer culture obsessed with body modification, medical pseudo-science, and the marketing of "solutions" to perceived physical flaws—particularly weight and appearance. The prominence of such ads reflects contemporary beauty standards and aggressive advertising practices of the period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
e d in h of or Gilt ydl de dees educe Your Flesh Wear my famous Rubber Garments a few hours a day, and your superfluous flesh will positively disappear. Dr. Jeanne Walter's r Rubber Garments Di ments cause safe and speedy re- duction of essary Ses! cover the entire body or any part. Theyareen- dorsed by leading physi- cians. Neck and Chin Reduc- ‘ers, $3. Chin Reducers only, $2 Wrinkle Eradicator or Frown Band, $2 Abdominal Reducer $6.00 RED! Covering the abdomen and BUST REDUCER, $5 stomach. Well provided teleot Dro Walter's funous Gesh- | with means to keep it in ‘cootit Lack, og qualities of th and style. Kings, Jackets, etc. Mnwrntor dnd Patenter Books Received The Brocklebank Riddle, by Hubert Wales, (Century Co. $1.30.) Diantha, by Juliet Wilbor Tompkins. (Century Co. $1.25.) The Human German, by Edward Edge- worth. (E. P, Dutton & Co, $3.00.) The Life of Robert Browning, by Et ward Dowden. (E. P. Dutton & Co. cloth, 35 cents; leather, 70 cents.) The Story of a Peasant, by Erckmann- Chatrian, translated by C. J. Hogarth. 2 vols, (E. P. Dutton & Co.; cloth, 35 cents; leather, 70 cents.) British Historical Speeches and Ora- tions, compiled by Ernest Rhys. (E. P. Dutton & Co.; cloth, 35 cents; leather, 70 cents.) Young's Travels in France and Italy, introduction by Thomas Oakley. (E, P. Dutton & Co.; cloth, 35 cents; leather, 70 cents.) Windsor Castle, by Harrison Ains- worth, (E. P. Dutton & Co.; cloth, 35 cents; leather, 70 cents.) Josephus’ Wars of the Jews, by Dr. Jacob Hart. (E, P, Dutton & Co.; cloth, cents; leather, 70 cents.) ALL DRUGGISTS 25cents _ ‘Sample free if you mention yoor droftist: {SROBBINS: ant ather that rea soothes your face Most men look on their shaving'soapsina rather adventurous” Men who are in the habit of using some application after spirit-they willuryanythingonerwhether powder pasteorsiick shaving usually find that Kesinol Shaving Stick makes this line when they come 10 Reainol Shavtoy Sock they ger ally stop—or come back if some ingenious box ot clever 0) Shaving’ Stick is not'an experimen Advertisement davs tempt them afield. ; Su br eag vars it Tes lather a tally eaceptionala thick, creamy foam that 22" St Sul fic name ts Resinol, Dept aries slowy and thoroughly softens the stubbornest beard: Sid, and we will mail yous trial elie Reshnol ta slight fragrance is carelully chosen to please the dis va soe ne criminating man who objects to soaps which leave any per- Cough for twenty better shaves, fame or ” barber-shop” odor on his face. . at, best of ally Kesinol Shaving Stick contains just enough Resinol medication his been prescribed by physicians of that soothing, healing Resinol medication’ to preveot all for twenty years, in Resinol Ointme tense, smarting’ alic-efects and to feave the skin comfort. and as bees able, refreshed and tree {rom shaving-rashes. the complexion clear and the sh Resinol Motorboatist (who forgot to untic from the dock): WONDER WHAT'S THE MATTER WITH THAT ENGINE, ANYWAY—CAN'T GET ANY SPEED AT ALL! comicbooks.com