Life, 1915-06-17 · page 44 of 52
Life — June 17, 1915 — page 44: what you’re looking at
What you’re looking at
This page mixes advertising with editorial content, primarily promoting industrial ventilation systems and consumer products. **Main Editorial Content:** A cautionary article about building-code compliance advocates that factory owners install proper ventilation systems *before* legal requirements force expensive retrofitting. It uses a real anecdote of a manufacturer who ignored ventilation, then faced costly mid-operation installation after the law changed. The Sturtevant Company's ventilation system is promoted as the forward-thinking solution. **"Rhymed Reviews":** Arthur Guiterman parodies Edwin Markham's reverent poem "California the Wonderful." Guiterman's satire celebrates California's natural beauty while sardonically mocking the state's tendency to mythologize itself and create instant "Californians" from newcomers. The closing joke—that even this won't stop him from visiting San Francisco for "a show"—suggests California's mystique doesn't match reality. **Advertisements:** Include Listerine (claiming to neutralize mouth acids), White Rock beverage, and lodging services. The page reflects 1920s progressive concerns with industrial safety regulation and consumer skepticism toward inflated regional boosterism.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
EEE Obey the Law When You Build Here is an extract from a state law on ventilation: “The owner, agent or lessee of a fac tory shall provide ta each workroom sufficient means of ventilation * * * © and in case of failure shall forfeit $10.00 for each day.” Right now when you are building or improving your factory is the time to make certain that the plans call for an up-to-date ventilating, dust-collecting or air-condi- tioning plant. Here's how failure to look ahead cost one manufacturer a pretty penny. Business. was booming. Orders were piling up faster than they could be filled. A fine new factory was erected. Most modern conveniences were installed, in- cluding a very complete steam heating system, All looked well ahead. But here was the mistake—here the oversight. No provision was made for ventilation. Two years later the law said, “ Mr. Manu- facturer, you must provide adequate ventilation, You must remove all dust and other impurities.” The law plays no favorites. . There was ng to do but spend a large slice of profits i ~ into this new factory a system of y 1. and dust collecting. Business was interrupted. Partitions and walls torn down. Tut here's the thing that hurt most—installing jst the ventilating and dust-collecting systems alone cost almost as much as a combined (980. U.8. PAT OFFS Heating and Ventilating System and Dust-Collecting System ACK OF QhORESIGHT, COST THIS MKNUEAC TURER A LOT 0} NEY. . TO you: y ONE E STATES ARE MAK: FACTORY. ESTILATION COMPUL: NTICIPATE THE LAW AND SAVE MONEY. UTALK IT OVER Wit YOUR ARCHITECT, We haven't the space here to tell you of the many other remarkable advantages and supe: of the Sturtevant System. These are ed in our book “Getting Dividends Out of Air” CATALOGUE. t10 It tolls how Sturtorant Systems ent down sick Usts to almost zero—ent down payrolls—increara of labor We preter to'have you w ‘on your letterhead. B.F.STURTEVANT COMPANY Hyde Park, Boston, Mass. .and all principal cities of the world Largest mannficturers of Fant and of Westing and Rhymed Reviews California the Wonderful (By Edwin Markham, Hearst’s Inter- national Library Co.) "THROUGH zxons Nature did her most, With glacier-plows and such devices, To start upon our Western coast The pearl of earthly paradises. And Nature's efforts, all aver, Have made the scenes of California The loveliest that ever were Reflected through the human cornea. Oh, State where royal poppies glow, Of all our galaxy the primate, Let Markham praise the things you grow And hymn your Unexampled Cli- mate !— Exalt your lovely names as well,— Los Angeles, San Bernardino, Yosemite, San Gabriel And Monterey and Mendocino, And tell of how the Spaniards came And squelched your copper-hued civilians, And how the Gringo did the same And dispossessed the proud Castil- jans! Let Markham sing your golden day, Your mammoth trees and_ living waters! Let me but laud your artless way OF making Native Sons and Daugh- ters! For anyone of fame or worth, Bostonian, Briton, Greek or Bornean, Who treads but once your sacred earth Becomes, by that, a Californian! Yet even this won't keep me back From San Francisco;—there’s a show there, And pretty soon I'll have to pack An extra shirt or two and go there, Arthur Guiterman. “OH, WOMAN! IN OUR HOURS OF EASE——" | Che fosraine Fifth Ave. at 45th St., New York APARTMENTS AND ROOMS WITH BATH If your ‘mouth contains tooth-destroying acids this condition may easily be corrected by your dentist and the daily use of LISTERINE “The Safe Antiseptic” Listerine encourages the flowof healthy alkaline saliva which Nature has wisely supplied for the protection of your teeth. ‘Nature likes encouragement. Hold a few drops of lemon juice in your mouth and note how quickly the increased flow of saliva sweetens th Listerine, besides being mildly acid, has great anti septic properties lacking in fruit acids. “To preserve your teeth and retard decay brush your teeth and rinse your mouth twice a day with diluted Listerine.” Use Listerine for all the purposes of a safe antiseptic. Demand the genuine in the original brown package. Sold by druggists everywhere. Four Sizes—15e—25e—S0e—$1.00 Made and Owned in America. Lambert Pharmacal Co. St. Louis Laboratories: Toronto PERMANENTLY OR — TRANSIENTLY George C. Howe George Orvis Atwe EQUINOX HOUSE, Manchester, Verost_| comicbooks.com