Life, 1915-06-17 · page 37 of 52
Life — June 17, 1915 — page 37: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a straightforward automobile advertisement from *Life* magazine (1916). The image advertises the Overland Model 63, priced at $750, marketed as "$325 Less Than Last Year." The illustration shows a fashionable group of men and women in an open-air motorcar, depicting the aspirational lifestyle associated with car ownership in the early automotive era. The ad emphasizes that this 1916 model is essentially identical to the previous year's Model 80 (which cost $1,075), highlighting the manufacturer's ability to reduce prices while maintaining quality. Technical specifications are listed, and the ad notes that dealers have samples available and that the car is displayed at the Panama Pacific Exposition. This represents early-20th-century consumer marketing: using stylish imagery and price comparison to appeal to middle-class buyers entering the automobile market.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
n book Live's dressed j unso- MODEL 63 FOB TOLEDO $325 Less Than Last Year This 1916 Overland is essentially the same as our 1915 Overland—the famous Model 80 that sold for $1075. It is the largest four cylinder Overland that will be produced this season. SPECIFICATIONS: Understang rear Electric starting and Nghting Instrames lenition —- 3hineh xd inch system ‘ Headlight dimmers O Demountable rims; with one Ral in vision. We type, Dulin wind ” ext Overland dealers are showing samples now New catalog is ready. Please address Dept. 16 The Willys-Overland Company, Toledo, Ohio New Models Now on Display at the Panama Pacific Exposition “Made in U.S. A." comicbooks.com