Life — June 17, 1915 — page 35: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

New, Graceful Yacht Lines Now The New HUDSON Ever-Lustre Finish A Roomier Tonneau—A $1350 Price Another attraction in this new-year model is a new conception of artistic beauty. We have been growing toward this body type for years. First came fore doors, then the straight-line body, then the stream-line. Now, as a climax, come lines so graceful and sweeping that we call this the Yacht-Line Body. Every appearance suggests “The Road Cruiser,” which its designers call i. Even the door tops are upholstered to secure unbroken lines. Now a leather binding protects the whole top of the body. ' The tonneau is extra-wide and roomy. The rear seat has been widened, the sides and back are heightened. With seven in the car, no person is crowded. And two of the seats disappear when not wanted, doubling the tonneau room. As a climax in luxury, we this year use enameled leather upholstery over deep curled hair. Never before has leather of this grade been used in a car at this price. The Ever-Lustre Finish And now comes what you have wanted most —a finish that stays new. We've attained in this chassis a car that stays new. After years of use, with proper care, it should run like the day you buy it. The car grew old in looks alone, as the usual finish will. The Roadster Now we have a finish of wondrous lustre which will keep its newness. We have built in our factory enormous ovens, large enough for hundreds of bodies. ‘The result is a baked-on finish, brilliant, deep and enduring. It resists weather and washing, rubbing and mud. We call it the Ever-Lustre finish, found only on this new HUDSON car. Experienced motorists, who have seen cars quickly grow dull and shabby, will consider this a great innovation. Note that all these new attractions come to you in a $1350 HUDSON. You used to look to high-priced cars for all the major advances. Now you get them all—all that seem worth having—in a $1350 Six. This remarkable model, in the first place, came as the apostle of lightness. Then, after a year of refinement, it revealed new standards in beauty and equipment. This yeor it brings you the Yacht-Line Body, and this finish of lasting lustre. The Cabriolet HUDSON typifies in the highest degree the modern ideals of good taste. That’s the secret of its place and class. In all things we are coming to simplicity, away from excess, waste and show. And HUDSON typifies that trend, You want quality, elegance, refinement just as much as ever. Makers who forget that sadly miss their cue. But you don’t want over-weight, over-size, over-tax of any kind simply for impression. Men who subscribe to that creed are driving 15,000 of these new-type HUDSONS now. And the vogue is just beginning. This year’s advances, we believe, will attract 20,000 more. See this car early if you want early delivery. Every new HUDSON model brings an over-demand. Last July found us 4000 cars behind orders. This 1916 model has no real competition. It is sure to oversell. 7-passenger Phaeton or 3-Passenger Roadster, $1350, £ 0. b. Detroit. Also a New Cabriolet, $1650, £ 0. b. Detroit. Ask your dealer to explain the far-reaching HUDSON service. This will show you one reason why HUDSON cars give such boundless satisfaction. HUDSON MOTOR CAR COMPANY, Detroit, Michigan Most HUDSON Dealers Now Have This New Model