Life — June 17, 1915 — page 3: what you’re looking at

What you’re looking at

# Analysis This page is **not a cartoon or satirical content** — it is a straightforward advertisement for "Exide" automobile batteries, published in *Life* magazine (page 1075). The ad promotes Exide as "the Oldest and Largest Maker of Storage Batteries in America," claiming over 250,000 units in service. It highlights uses in submarines, commercial vehicles, and electric lighting for cities like New York and Chicago. The images show the battery product itself, internal battery components, and a photograph of The Electric Storage Battery Company's manufacturing facilities in Philadelphia. This represents early 20th-century automotive advertising emphasizing industrial scale and technological reliability to appeal to both engineers and motorists considering which battery brand to purchase.