Life, 1915-06-17 · page 3 of 52
Life — June 17, 1915 — page 3: what you’re looking at
What you’re looking at
This page is **not a cartoon or satirical content** — it is a straightforward advertisement for "Exide" automobile batteries, published in *Life* magazine (page 1075). The ad promotes Exide as "the Oldest and Largest Maker of Storage Batteries in America," claiming over 250,000 units in service. It highlights uses in submarines, commercial vehicles, and electric lighting for cities like New York and Chicago. The images show the battery product itself, internal battery components, and a photograph of The Electric Storage Battery Company's manufacturing facilities in Philadelphia. This represents early 20th-century automotive advertising emphasizing industrial scale and technological reliability to appeal to both engineers and motorists considering which battery brand to purchase.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
for Automobiles is made by the Oldest and Largest Maker of Storage Batteries in America Over 250,000 ‘‘ Exide" Automobile Starting and Lighting Batteries are now giving service satisfaction to motor car owners. ¢'* Batteries bear the highest reputation in every field of electric development. A of the United States submarine fleet is equipped with them. Thousands upon thou- sands of electric pleasure and commercial vehicles use them. The great ele lighting and power companies of New York, Chicago, Philadelphia, Boston and other cities have millions of dollars invested in them. ** Exide"? equipped street cars are piling up mileage at the rate of over three million car miles per year in New York City alon Exide’ Batteries are hauling coal from the mines, lighting railway trains, operating ‘ay switches and signals, helping to do, in many applications, the most important electrical work of the world. The established * Bxtde’’ reputation for uniform excellence safeguards your _investment_in an“ Bxlde ” Automobile Starting and Lighting Battery. The many exclusive “EXxloe features are real service points. They appeal alike to the engineer and to the practical motorist. They explain why automobile manufacturers are paying the “ Extde"’ price for the starting and lighting battery equipment for their cars. fixes “YExtde” prices—both are the _highest_in the market. Ask for an ** Exide’? Battery in your new car—buy an “* Exide" for your present car, Send for the book ‘A Sure Start Assured."’ A postal to the nearest office will bring it to you. THEELECTRIC STORAGE BATTERY CO. Manufacturer of The “Chloride Accumulator’, The “Tudor Accumulator’ e Exide’, “MycapsExide”, ‘‘TbinsExtde’” and ‘* froncladeExide'’? Batteries 11888 PHILADELPHIA, PA. 1915 Bow Chica Washin, D San Franci Seattle St. Loui Oireliad: "Adanta ‘Pittsburgh Detroit Rochester Los Angeles "Toronto