Life, 1915-06-10 · page 47 of 48
Life — June 10, 1915 — page 47: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not a political cartoon or satire. It promotes Goodyear's cord tire technology, marketed as an "11-Year Attainment"—representing over a decade of development refinement. The ad emphasizes technical superiority: cord tires use multiple layers (6-10 cord layers, up to 8-ply construction), increased air capacity, and 126 braided piano wires for reinforcement. These features allegedly increase tire lifespan by 75% while maintaining comfort and shock absorption. Notable selling points include special appeal to **electric car owners** (gaining 25-30% more mileage per charge) and advantages over earlier cord tire designs. The ad addresses cost concerns—while cord tires cost more initially, promised durability justifies the higher price. The centered tire illustration and ornate border reflect the magazine's early-20th-century design aesthetic. This is straightforward product marketing, not editorial commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
An 11 -Year Attainment The Cord Tire itself isnot new. The newness lies in the Goodyear perfections. The English-French type, brought out years ago, neverattained great vogue. Its virtues weredimmed by too many shortcomings, including high cost per mile. But, starting with that, we have for 11 years been con- stantly working on Cord Tires. This type of construction is rather expensive. So Cord Tires, in cost per tire, exceed other types somewhat. Our aim has been to make extra mileage offset that higher cost. Multiplying Mileage , Goodyear Cord Tires, to this end, are built greatly over- size. We increased the air capacity by 30 per cent over other Cord Tires. That, according to accepted formula, adds 75 per cent to the life. Goodyear Cord Tires have from 6 to 10 cord layers. Our 4- inch Cord Tire is an 8-ply tire. Our larger sizes are 10-ply. That means extreme reinforcement. Goodyear Cord Tires have our No-Rim-Cut feature, which com- bats a major waste. These three great improve- ments—each exclusive to Good- year—have multiplied Cord Tire mileage. Yet they sacrifice no iota of resiliency or comfort. And they add no extra price. Good- year Cord Tires cost about the same as others of this type. Then, to make them utterly secure, we vulcanize 126 braided piano wires into each tire base. Goodyear Cord Tires need no hooks on the base, and have none —those hooks which “freeze” into the rim flange. For front wheels they come with a heavy grooved tread which aids steering. For. rear wheels they come with our All-Weather tread, tough and double-thick, with resistless sharp-edged grips. Those are some Goodyear supremacies. Cord Tire Virtues Goodyear Cord Tires are tires of super-comfort. They are wondrous shock-absorbers. Never was a Cord Tire more resilient. Never was one better adapted to minimize trouble, give unusual mileage, increase speed and save power. On electric cars,Cord Tires have long been the only advised pneumatics. Ease and comfort were most appealing there, and power-saving was of prime im- portance. Goodyear Cord Tires on electric cars add from 25 to 30 per cent to the mileage per charge. Now, with Goodyear improve- ments, many gasoline car owners are adopting these comfort tires. GOODYEAR SUPREMACIES Great Oversize, 6 t0 10 Cord Layers, No-Rim-Cut "Feature, 126 piano- wire base, All-Weather Treads, ‘When youcome to Cord Tires insist on the Goodyear perfections. In them will lic this type’s permanent popu- larity. Most electric car makers sup- ply Goodyear Cord Tires on request. Most gasoline car makers who donot equip with them will supply them ata little added price. Any Goodycar dealer can get them for you. Any Goodyear branch—in 65 cities—will direct you to a stock, THE GOODYEAR TIRE & RUBBER CO., AKRON, O. ENS) i comicbooks.c