Life, 1915-06-10 · page 45 of 48
Life — June 10, 1915 — page 45: what you’re looking at
What you’re looking at
This is primarily an **advertising page** with minimal editorial content. The main elements are: **Advertisements:** - *Strat* board game ("The Great War Game")—a war-themed game capitalizing on WWI interest - *Republic Tires* featuring "Old Man Mileage," a folksy character endorsing tire durability - *Waterman Porto* pen for motorboats - *P&O Cunard Line* world cruise tours - Shoe advertisement (bottom right) **Editorial Content:** A brief satirical advice column "To a Stage Manager" mocking theatrical producers. It sarcastically recommends accepting European plays over American ones, manipulating critics, and prioritizing profit over artistic merit—critiquing what the author saw as theater industry corruption. **The "Standards" Essay:** A short philosophical piece observing that different nations and individuals have different moral/conduct standards, and these differences sometimes cause conflict. **Context for modern readers:** The page reflects 1910s-20s consumer culture, wartime entertainment, and theater industry practices of that era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| FORGET YOUR TROUBLES You certainly will if you play STRAT THE GREAT WAR GAME A game of wits, not chance, Join the Strat army and enjoy life. PRICE $1.00 POSTPAID Send name and address of your “enemy”? for circular Strat Game Co., Inc., 454 Fourth Ave., N. Y. City To a Stage Manager LWAYS accept anything written by a European and reject every- thing written by an American, This is the basis of all supreme success. Publish an interview occasionally, stating that if speculators are selling seats in your theatre it is without your knowledge and consent. Nobody will Le fooled by this, but it helps to keep up appearances, Do not proceed too rashly against any innocent and unfortunate dramatic critic who may write something about one of your plays that doesn’t praise it. Wait until he repeats his offense before you order the editor to dis- charge him, He may have a family to support and not be familiar with the rules. Remembering that it is dollars and cents that win in the long run, do not trust to others to pass on any play which you are likely to produce. Such a play might have real literary merit and if produced raise the standard so that all other plays that come after it would have to have literary merit. Remember that eternal vigilance is the price of the box office receipts. “Try a ‘find-out’ tire today” —Old Man Mileage “Submit it to the sternest tests on all kinds and conditions of roads. Note the non-skid effectiveness of the famous Staggard Tread—a scientific arrangement of six rows of long, tough studs, which gives extra mileage, too.”” “And, in particular, compare it on the basis of ultimate cost, Note its low upkeep, its mileage, the uninterrupted road service it gives you, its perfection in details."* Old Man Mileage’s test will prove a revelation to you. Try a “‘find-out’’ tire today, Write for ‘‘Old Man Mileage—His Book,’’ which contains facts of vital interest to every tire buyer, The Republic Rubber Co., Youngstown, O. Branches and Agencies in the Principal Cities ‘Tuabe Maax Reg. U.S. Pat. Of, REPUBLIC W915 Model has reversing, p bigh ten. Sion magneto and. control. SH. P, Weight, 65 Ita. Sod direct from Laciory 0 yom, freight paid. Original outboard motor—-ients. year—30,000 In use, e 2 ai, meena rota! | HD ane BencPnes somereeres | Uf erga. Westetotay By i) Ri \ Motor Boat ROUND THE WORLD TOURS ‘The Best Regular Services to EQYPT, INDIA, CHINA, PHILIP. and Winter Tours in INDIA. PEN- INSULAR & ORIENTAL 8. N.CO. Pull information from CUNARD LINE, 24 State St,N.Y. Standards STANDARD is a rule of conduct which we lay down as a perma- nent guide. Every standard differs from every other standard. Some- times the difference is very narrow; sometimes it is very wide. Germany has a standard, England has a stand- ard. America has a standard. Your next-door neighbor has a standard. You have a standard. The difference between them is often the difference Between peace and war. YOU THOUGHT YOUR OLD SIt0rS WoULD DO FOR A WHILE, UNTIL YOU TRIED ON THE NEW—AND THEN! comichooks.