Life, 1915-06-03 · page 35 of 52
Life — June 3, 1915 — page 35: what you’re looking at
What you’re looking at
This page is primarily a **product advertisement** for Listerine antiseptic mouthwash by Lambert Pharmacal Company, not political satire. The image shows two men and a woman in what appears to be a Pullman railroad car examining a bottle of Listerine. The ad targets middle-class travelers, positioning the product as an essential vacation accessory for wealthy tourists visiting seaside and mountain resorts. The pitch emphasizes Listerine's versatility: mouth wash, antiseptic for cuts and sunburn relief, treatment for "prickly heat" and insect bites—ailments common to early 20th-century vacationers. The advertisement exploits anxieties about hygiene and the discomforts of travel while suggesting that using Listerine signals sophistication and proper grooming among "experienced travelers." The four price points ($0.15–$1.00) indicate varying bottle sizes for different budgets.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
BOS ee 508 306 0 20e OE a aes eS ee Among the toilet accessories of the experienced traveler you will almost invariably find a bottle of LISTERINE ‘When completing their toilet in the Pullman car, many professional traveling men and tourists use Listerine as a tooth and mouth wash, and for all other purposes of a safe antiseptic. Wherever you spend your vacation—at the seashore, or in the mountains, or among the lakes and streams—you'll find Listerine even more necessary than it is at home. Listerine promptly relieves sunburn, prickly heat, chafing and the sting of insect bites. It prevents the infection of wounds, cuts and scratches. It should be used after shaving. 4 pAMBE, RT Listerine, diluted with water, promptly relieves the irritation caused PHARMACAT. COMPA bh horroeieas in the mouth, nose and throat. It is greatly appreciated by Increase your enjoyment of the summer vacation by using Listerine every day. Get the genuine in the brown wrapper containing the round bottle with the name Listerine blown in the glass. All druggists sell it. Four sizes—15c—25c—50c—$1.00. Made and Owned in America Lambert Pharmacal Company Toronto [pg Oe OS SOR 80 OS SO SSO comicbooks.com