Life, 1915-06-03 · page 3 of 52
Life — June 3, 1915 — page 3: what you’re looking at
What you’re looking at
This page is primarily an **advertisement**, not a political cartoon. It advertises Columbia Records' double-disc records priced at 65 cents, promoting their new monthly catalog and the "Leader" Grafonola phonograph model. The illustration depicts a domestic scene: a man operates a phonograph while a woman holds a child and another figure listens. This represents the **target market—middle-class families enjoying home entertainment**. The ad emphasizes convenience and affordability ("over a thousand at 65 cents") and highlights the Grafonola's distinctive "individual record ejector" feature. The phonograph itself is pictured as a substantial furniture piece, reflecting early 20th-century status symbols. The Columbia Graphophone Company's Toronto address indicates this targeted both American and Canadian consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Ask your dealer to play the latest Columbia double-disc records for you. There is a new Columbia record list of all the latest music, including the newest, popular dance hits, issued the 20th of every month. Over a thousand at 65 cents—the standard Columbia price. The big Columbia record log contains more than 4ooo records in every cl. of music, vocal and instrumental. The Columbia Grafonola “ Leader , as illustrated, is a striking mbia supremacy der” embodies the newest distinctive Columbi i Jith ordinary record racks, $7 If you have be difference in talking mz es one of appearan Leautiful, simple, convenient instrument with superb tone qu: from $17.50 to $500—and on very easy terms if you wish. Columbia Graphophone Company Box F 270, Woolworth Bldg., New York TORONT( Sorauren Ave. Prices in Canada plus duty. Creators of the Talk Pioneers and Leaders in the Talking Machine Art. Owners of the Fundamental Prospective dealers write for a confidential letter and a free copy of our boo