Life — June 3, 1915 — page 3: what you’re looking at

What you’re looking at

# Analysis This page is primarily an **advertisement**, not a political cartoon. It advertises Columbia Records' double-disc records priced at 65 cents, promoting their new monthly catalog and the "Leader" Grafonola phonograph model. The illustration depicts a domestic scene: a man operates a phonograph while a woman holds a child and another figure listens. This represents the **target market—middle-class families enjoying home entertainment**. The ad emphasizes convenience and affordability ("over a thousand at 65 cents") and highlights the Grafonola's distinctive "individual record ejector" feature. The phonograph itself is pictured as a substantial furniture piece, reflecting early 20th-century status symbols. The Columbia Graphophone Company's Toronto address indicates this targeted both American and Canadian consumers.