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Life, 1915-05-27 · page 43 of 44

Life — May 27, 1915 — page 43: what you’re looking at

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Life — May 27, 1915 — page 43: Life, 1915-05-27

What you’re looking at

This page contains two distinct elements: **Left side - Editorial satire:** A brief satirical piece mocking the announcement of yet another anti-typhoid serum by Dr. Plotz. The satire's point: Life magazine is skeptical of constant claims of medical "breakthroughs." The joke relies on the absurdity that the New York Times validated the serum simply because Dr. Hans Zinsser allowed himself to be inoculated—as if typhoid fever would be too "polite" to attack someone with such prestigious endorsement. The piece sarcastically suggests that previous typhoid serums given to soldiers have proven worthless, so this latest miracle cure will likely join them. **Right side - Advertisement:** A full-page ad for Gargoyle Mobiloils motor oil, featuring a chart recommending specific oil grades for different car models and an explanation of how proper oil "wear" prevents engine damage. **Context:** The page juxtaposes medical skepticism against corporate advertising, typical of Life's satirical approach to American institutions and consumer culture in the early 20th century.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Another Typhoid Serum i is a pleasure to announce, on tie authority of the New York Times, that another anti-typhoid serum has licen discovered. The discoverer is Dr Plotz, of Mount Sinai Hospital. * As conclusive proof of the ac of the vaccine as a prophylactic the Times gives the fact that Dr. Ilans Zinsser allowed himself to be in- eeulated with it, How could any seli- respecting case of typhoid fever have the courage to attack a human being aiter such conclusive proof as that? This discovery is “now conceded to he one of the most important contri- lutions made to medical science in Ameri We have often met that phrase Lefore, but we are glad to meet it again. As the other papers have apparently not discovered the new discovery, the concession as to its importance is so far confined to the Times, But that doesn’t really matter. All we need to know about a serum is that it is a serum and that imed to have the power to prevent some disease, We certainly can’t have too many ines to render us immune from typhoid, and Dr. Plotz's new one at the psychological moment; that is, at a time when the last: pre- vious anti-typhoid serum, the one that we have heen squirting into the soldiers of all nations, has heen proved value- less. M will accept this knockout gracefully nd that it will now retire from the ast until a new we hope that typhoid fever x forever, ¢ serum is disc THE HAT TRICK How often do you stop for oil ? O you watch to see whether your oil “wears” well or “A poorly? You should. You may be sure of this: An oil that “wears” poorly lubricates poorly. For the next 500 miles note down the quan- tity of oil you use. Then clean out your motor. For the following 5vo miles use the grade of Gargoyle Mobiloils specified tor your car in the Chart on this page. Again note the quantity consumed. The result will demonstrate the superior “ wear” of the correct grade of Gargoyle Mobiloils, To many motorists the difference is astonishing, What accounts for it? It is due partly to the oil's lubricating eff which remains unimpaired under the h and partly to the correctness of the oil's body, which assures ait adequate supply to all working parts anc perfect seal between pistons and cylinder walls. With a perfect piston seal, fuel gases cannot blow past the piston rings, destroying the oil film and wast- ing power; nor can ‘undue quantities of oil work into the combustion chambers and form troublesome carbon deposits. “wear” of the grade of Gargoyle Mobiloils 1 for your car will give you striking proof of its lubri ig efie rt our Chart of Automobile Recommenc z of years, this Chart which represents ice has been the motorist’s standard guid rT If your car does appear } the partial Chart on this page. we will gladly mail you acc Jete Chart on . Mobiloils A grade for cach type of motor In buying Gargoyle Mobiloils from your dealer, it is safest 1 for the red ayle diy address any inquiry The four grades of Gargoyle Mobiloils, f line motor lubrication, purified to remove free carbon, Gargoyle Mobiloil x “Ee” enclosed Molatoil VACU UM OIL COMPAN ROCHESTE Specialists in the manclactore of his ‘every class of machinery. Obtainable Domestic Branches: |" XS Correct Lubrication Explanation: In the Chart telow, the letter comicbooks.com