Life, 1915-05-27 · page 41 of 44
Life — May 27, 1915 — page 41: what you’re looking at
What you’re looking at
This page is primarily **advertising** with one small cartoon at top left. The cartoon depicts two soldiers in what appears to be a WWI trench setting. One says to the other: "I wouldn't mind gettin' killed, Charlie, if it wasn't so d—d permanent." This is **dark war humor**—gallows comedy about the finality of death in combat. The joke relies on the soldier's absurd understatement, treating death as merely an inconvenience rather than the ultimate consequence. The advertisements reflect early 20th-century consumer goods: Evans' Ale for boat owners, Arcadia tobacco mixture, Gaulois tires (French brand), and Martha's Vineyard vacation packages. A brief essay on "Evolution of the Woman's Page" notes that women's magazines historically reflected male assumptions about what women wanted to read, until women themselves began determining content—paralleling how women's fashion evolved from male-dictated to female-chosen preferences. The page captures a moment when WWI was fresh enough for satirical treatment and consumer culture was expanding.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Madesince 1861 from7 kindsof tobaccos, from 7 different parts of the world—the best of each kind. 1/4 pound, new air- tight Export Package 50c “1 WOULDN'T MIND GETTIN’ KILLED, H Xk Smaller sizes, 15¢ and 25¢ CHARLIE, IF IT WASN'T SO D—D PERMA- ul 5 << 8 and 16 oz. tins, $1.00 and $2.00 se ser You'll never know how good tobacco can be made until you THEMAN 1 ieee SF ection WHO OWNS A BOAT 20d strives to provide creature comfort for himself and friends ge . apprehension, alive or dead, of an; _B bapiualy he beveate for yachting and matortoat —SPPrshersion, alive or dead of 9 and Nantucket sound won't hurt it. Order supply from your dealer or altered by a debate. | C. H. EVANS & SONS, Hudson, N. Y. _ Ideal summer life out inthe Atlantic; 7 = = the exhilaration of sea air; rolling moors ; beautiful lakes. Wonderful Vacation Islands Reward VERY large reward will be given | Marthas Vineyard for information leading to the Yachting, motor - boating, bathing, fresh and salt water fishing, golf. For illustrated booklets, write Advertising Deparment, Room 460, New Haven, Conn, New York, New Haven & Hartford R. R. simply he- J y- cause they Evolution of the Woman's Page 5 oi what women like to read. they are Betior “aq 2 bt a Prove itto your own satisfaction by fitting, Be | once some other man took it up, one side ouly of your car wilh Gaulols-We _. Qing waste tation ee dont care what you put on the other side) ach being the fashion, women were AT YOUR: DEALER OR- , pound to accept it whether they liked *GAULOIS TIRE CORP: AO WwW 64" sT- NEW YORK. = it oF not. After all, the womans ieee ‘ S any perhaps comes as near to being what CANADIAN AGENCY 325 ST-JAMES:‘MONTREAL women fikevto read as thcir-appardl ‘THEY COST NO MORE THAN ORDINARY TIRES: : comes to being what they like to wear. comicbooks.com