Life, 1915-05-27 · page 35 of 44
Life — May 27, 1915 — page 35: what you’re looking at
What you’re looking at
This page mixes wartime content with advertising typical of circa 1915-1918. **Top Section:** A French patriotic poem responds to the popular British WWI song "It's a Long Way to Tipperary," offering a French equivalent celebrating Allied victory and French military resolve. **Cigarette Advertisements:** Mogul Egyptian Cigarettes dominate the right side, using casual imagery of two men at a café table ("Just like being in Cairo") to market their product at 15 cents. This reflects pre-health-warning era advertising normalcy. **"Militarism Defined":** A brief editorial comment references Bishop Lawrence of Massachusetts opposing militarism. The Sun newspaper sarcastically responds that Germany has already "defined" militarism through its actions—a pointed reference to German aggression in WWI, suggesting Germany's conduct (rather than any explicit ideology) exemplifies what militarism means. **Surrounding Ads:** Travel tours, ocean voyage promotions, and horse-shoeing products fill remaining space—standard magazine filler. The page reflects American WWI-era sentiment and pre-modern advertising standards.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Tipperary A French Equivalent AINTENANT vous avez entendu Cette chanson débonnaire, Qui rend plus crane les Anglais Marchant bravement a la guerre. Mais vous en avez une aussi, Chére a l'armée frangaise, It certes, mon Tipp Ne vaut pas la Ma aise. Crest une longue marche vers nos victoires, Un dur chemin a faire. Cest une longue marche vers nos victoires Qui jailliront de cette guerre. Vengeons nos déboires, Battons nous 4 outrance Pour consommer la grande vic- toire, Vive les Alliés!) Vive la France! Leslie Cauldwell. The Pleasures of an Ocean Voyage You cannot go abroad for pleasure this year—but you can enjoy the ben- efits of an ocean voyage without the discomforts, | LONG ISLAND’S vast ocean shore line, with its hundreds. of resorts beckons you. | Delightfully cool climate—surf bathing | and all outdoor sports. Send ten cents to the Gen’! Pass’r Agent, Long Island i R., Penn- sylvania Station, N. tifully illustrated iol ¢ Long Island. In Shoeing Your Horses siapnadinwede liebe “Cypewell” brand Bote Wndeead eden edie tomake eurethat ballin the world ata fair prce- tegardles of quality. ROUND THE WORLD TOURS HEN LINE, 24 State St.,N.Y. = MOGU Just like EGYPTIAN CIGARETTES - GOOD NE ws fr all Friends and yelp) of Eg gpptian Plain Eno Cigarettes WIL EGYPTIAN 2, CIGARETTES) @ EGYPTIAN Inthe convenient FLAT. BOX with the PROTECTIVE INNER "*°*\ FOIL and OUTER LINEN I5¢ Maher of be ght Conde Turhash and Feyptian Cigareties on the Wordd Militarism Defined ISHOP LAWREN chusetts, has said: 2, of Massa- I personally would as lief have this country overrun by every nation in the world as to have it under the bondage of milit The Sun says: define ‘ militarism ’.” He doesn’t need to, Germany has Let the Bishop defined th the MORLEY * itis invisible, weight- less, comfortable, inexpensive. No metal, wires not rubber. Can be used by anyone, young or old. The Morley Phone for the DEAF in to the ears what glasses are to the eyes. Write For Free Booklet containing testimonials of users all over the country. It describes causes of deafneas; tells how and srhy the MOBLEY PHONE affords relief. Over a quarter of a million sold. THE MORLEY CO., Dept. 770, Perry Bldg., Phila. comicbooks.com