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Life, 1915-05-20 · page 5 of 44

Life — May 20, 1915 — page 5: what you’re looking at

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Life — May 20, 1915 — page 5: Life, 1915-05-20

What you’re looking at

This page contains primarily **advertisements** rather than satirical content. The main items are: 1. **Quaint Cape Cod** – a tourism ad promoting seaside recreational activities 2. **Cat's Paw Cushion Rubber Heels** – the dominant advertisement featuring an endorsement by what appears to be a baseball player (likely Honus Wagner, based on the visible signature style), promoting durable rubber heels with a "friction plug" to prevent slipping 3. **Boston Garter** – a hosiery ad 4. **"A Creed for Optimists"** – a brief philosophical poem The Cat's Paw ad uses a sports figure testimonial, a common early 20th-century marketing technique. The page reflects typical Life magazine content of this era: a mix of light social commentary and commercial advertising aimed at middle-class readers.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

‘Quaint Cape Cod Warm Sea-Bathing, Fishing, Sailing, Golf, Motoring Tennis, Horseback Riding Shore Country Clean, sandy beaches where children may splash about in warm shallows. CUSHION RUBBER HEELS What qualities do you look for — and expect — in a rubber heel? Comfort, surely — the result of rubber of Every breeze an Ocean breeze. “* Quaint Cape Cod’’ or ‘‘ Buzzards Bay” IMlustrated booklets; write Advertising Department, - A Room 471, Railroad Building, New Haven, Conn. Teal resiliency—the kind New York, New Haven & Hartford R. R. : y of rubber that you can = : . rely upon for great dur- 1 dave to an, eibee for ability, epeed on the held: for come fore on unyielding sidewalks A Creed for Optimists see Beets ethnests Then again you want safety (By a Pessimist.) EJ great.” Positive protection against BELIEVE in Optimism. Welt y Maravatl stpping isa sidewalks I believe in always looking on the ANG ey AUTACES: bright side of things and forgetting That Foster Friction Plug the dark, side. Rie Prevents Slipping I believe I should be glad at every- thing’ ace around sie, It stands between millions of people and dangerous, slip- pery sidewalks. It makes Cat's Paw Heels wear longer I believe I should be glad that the few are so rich, because it is such a because placed right where the jar and wear joy and an inspiration for the rest of us to go about on sight-seeing tours and look at their mansions. I believe there should be a great deal of poverty, for poverty teaches the human race humility, thrift and other Christian virtues. 1 believe the rich should have good incomes, for thus they are able to take their pleasures in a sane and whole- If you gave us your own specifications to produce for you a pair of custom made heels to your indi- vidual order, we couldn't make a heel more satis- factory in every way than the pair of Cat's Paw Cushion Rubber Heels you get from any dealer for only 50c. — black or tan. The name is easy to re- member. The heels are easy to find. There are no holes to track mud and dirt. Yet they cost no more than Do you have weak arches? the ordinary kind. ‘Then you need the Foster Heel which Better get a pair today. FOSTER RUBBER CO. 105 Federal Street Boston, Mass. Originators and patentees of the Foster Friction Plug which prevents slipping» valuable to policemen, mor tormen, conductors, Boor Boston || Garter || #252: of bc. and outline of ceipt c%e FIRST CHOICE 2 Men the World Over Ser more soe Thirty Years some way—such as yachting, automo- biling, golfing and the like. I believe that workingmen should not be overpaid, for then they will be unable to waste their time in such frivolous and soul-destroying activities as yachting, automobiling, golfing and so on, I believe that the cost of living should be high, because those who can afford it are in no wise injured thereby, while the lower classes are thus left with less money to spend for drink and other harmful things. I believe the idle rich should be idle, because they are thus enabled to add to the culture and polish of our be- loved civilization. I believe the industrious poor should work long hours, for they are thus kept out of mischief. I believe that the slums and unsani- tary .tenements are excellent things, because they teach the masses the great advantages of decency and cleanliness, I believe in all good, because it is the foe of evil, and“ I believe in all evil, because it leads to good. I believe in Optimism. Ellis O, Jones. comicbooks.com