Life, 1915-05-20 · page 37 of 44
Life — May 20, 1915 — page 37: what you’re looking at
What you’re looking at
This page contains a classic Aesop's fable adaptation ("The Hare and the Tortoise") with a modern twist: the Hare loses the race not through laziness but by being arrested for speeding violations. The moral—"Hares are unlucky"—is a wry comment on how even natural advantages don't guarantee success in a regulated society. The page is dominated by advertisements, particularly for Sanatogen, a tonic marketed by citing endorsements from royal physicians and 21,000 practicing doctors. This represents early 20th-century patent medicine advertising, which relied heavily on medical authority claims to sell products of dubious efficacy. Additional ads include the "Magic Figure Mold" corset and Lane Bryant maternity wear. The fable's ironic update about modern speed limits reflects contemporary concerns about automobile regulation in the early automotive era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Hare and the Tortoise TH Hare challenged the Tortoise to a race, and the Tortoise, who was nothing if not obliging, accepted. Mindful of a former occasion when he lost his race through going to sleep by the roadside, the Hare remarked to a friend: “You can just bet I won't be caught napping this time. I'll beat that Tortoise so bad that he will never be able to crow again.” As the Hare knew full well that Tortoises do not crow, he probably used the expression carelessly or idiomatically. At any rate, the Hare started off as fast as he could,and soon left the Tortoise far in the rear. Before the Hare had covered half the distance to the goal post, however, he was ar- rested for exceeding the speed limit, and before he could get his fine paid lfa King’s Doctor told you to and return to the goal, the Tortoise had arrived and was celebrating the take Sanatogen— occasion by lying on his back and wiggling his feet in the air. you would be impressed—for you know that a King’s Doctor must Morat: Hares are unlucky. be a man of highest professional standing. You would take San- atogen fecling confident that it would do the things promised; give you fresh vigor, fortify your system as no other tonic could. Now it is a fact that the private physicians to seven Emperors and Kings; after personal observation of its effects, have endorsed San- atogen in writing. (See, for instance, the accompanying letters of Dr. Ott and Dr. Kuhn.) So you see a King’s physician might recommend Sanatogen to you, if you could consult him—indeed there are over 21,000 practising physicians who would tell you to take Sanatogen, because they all have written us, some telling of its power to strengthen the nerves, others of its power to enrich the blood and upbuild the system, and still others of its wonderful qualities as an } aid to digestion. Wie Such are the credentials of Sanatogen—they should, oN“ | they must convince you that Sanatogen has a service to “The Beau B iW perform in your case. ee — Sanatogen is sold by good druggists everywhere in three = sizes from $1.00 up. Men Who @are Br Appearance | Grand Prize International Congress of Medicine, London, 1913 THE MAGIC FIGURE MOLD = S A N A T O G E N 1S. preserve good form or remodel e Tivity one: By ENDORSED BY OVER 21,000 PHYSICIANS ‘open mesh elastic garment, a smart, well set Sea ees nes suction of two tofourinenes | L0% Elbert Hubbard’s new book—" Health in the Making.” Written in his attractive manner and nay be tecured over abdomen, seat and thighs, sed omeke | filled with his shrewd philosophy, together with capital advice on Sanatogen, health and contentment inner as well as the outer side of the limbs joutone | It is fre Tear this off as a reminder to address THE BAUER CHE. AL CO., 24-E Irving a + 24 4 moment's delay or w'thout diet or discomfort of any kind. Place, New York. REDUCTION Seneca renters = = ained by sweating, but by an absolutely new method. Z sarrewienr tile dream poate aetiy Done Between Two Fires AX AN main in plaee. i cone “1 educated one of my boys to be a ) ATERNI ENDORSED BY PHYSICIANS AND SURGEONS doctor and the other a lawyer,” said faultless in style, differing 0 outward way ‘We make them to individual measure in varying lengths for Farmer Corntassel. Vv from regular models. E: required; adjust Men and Women, and sell them direct. automat ‘fem exclusive ‘shops represent us, whose names will be “You should be very proud of them,” Dresses... . . .. 5.98 to 69.50 upon request, Write for booklet with ripe “ Pe TOOK LY Hewes Gents with fall dese iD announced his visitor. Domestic patents granted and pending. the Man Who Wears One” “T don't know about that,” replied the Skirts. . + + 445 to 12.50 ‘Ask MAGIC FIGURE MOLD GARMENT CO. aged agriculturist; “it looks as though it Waists . . 1. . ue to 18,00 = i a k y. Corsets . . . . . 3.85 to 10.00 se east BROAD ST. COLUMBUS, O10, ing to break up the family. I roe, rivdiues ‘0 got run into by a locomotive, and one of 7 = FIA “em wants to cure me and the other one oh eer a and t Send fer 2S West wants me to go lame so he can sue for sais Lane Bryant san Suen. y. damages."—Ladies’ Home Journal. seems like Suits... . . . 19.95 to 74.75 an excellent arrangement. Coats . 1... . 7.75 10 44.00