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Life, 1915-05-20 · page 3 of 44

Life — May 20, 1915 — page 3: what you’re looking at

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Life — May 20, 1915 — page 3: Life, 1915-05-20

What you’re looking at

This page combines fiction with advertising rather than political satire. The main content, "And They Never Knew," depicts a story about Aladdin and a slave, illustrated with what appears to be a theatrical scene. The narrative involves Aladdin seeking "Prosperity" along railroad lines. The significant portion is the Bell System advertisement titled "Neighborizing the Farmer," which uses the fictional story as a frame. The ad's message is straightforward corporate promotion: it celebrates telephone infrastructure reaching rural America, arguing that Bell's rural telephone network provides farmers with the same communication access as city dwellers. This represents early 20th-century infrastructure marketing rather than satire—promoting modernization's benefits to agricultural communities through technological connectivity.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

And They Never Knew LADDIN’S face brightened as he suddenly thought of a brand-new idea. He rubbed the lamp vigorously. “ Strange,” he mused, “that I didn't think of that before. Here you,” he said to the slave who appeared, “ Bring me Prosperi' “What's that, sire?” said the slave. “Exeuse me, but——" “What's the matter with you, you black idiot! Haven't you ever heard of Prosperity?” “No, sire; you see, I've been living in this country now for several years, associating with railroad presidents, and the cost of living and some of these new things I have never heard of befor “Don’t argue with me!” Aladdin was plainly peeved. “ You go out and find Prosperity and fetch it in to me. I haven't really enjoyed myself for the past seven years. Hurry now!” The slave was gone for some time. Finally he returned with a puzzled look on his face, holding up his hands ap- pealingly. “Don't throw anything at me, sire, until you've heard the mystery. I must obey you, but I've been looking for Vrosperity along every railroad in the country and——" ** Bottle, ef you is non-refilt able, how in de dickens did they fill you up the fast time,** Carstairs 1788 Rye 1915 E sure you get Carstairs Rye in the non-refillable bottle—“a good bottle to keep good whiskey good.” Carstairs Rye is the oldest, the purest, the finest whiskey in America. Skill- fully blended and aged in wood. Call for Carstairs at your club or hotel—keep it in your home. STEWART DISTILLING CO. Philadelphia New York Neighborizing the Farmer One of the most significant facts of our telephone progress is that one- fourth of the 9,000,000 telephones in the Bell System are rural. In the days when the telephone was merely a “‘city convenience,” the farms of the country were so many separated units, far removed from the centers of population, and isolated by distance and lack of facilities for communication. But, as the telephone reached out beyond cities and towns, it completely transformed farm life. It created new rural neighborhoods here, there and everywhere. Stretching to the farthest corners of the states, it brought the remotest vil- lages and isolated places into direct contact with the larger communities. Today, the American farmer enjoys the same facilities for instant, direct communication as the city dweller. Though distances between farms are reckoned in miles as the crow flies, the telephone brings every one as close as next door. Though it be half a day's journey to the village, the farmer is but a telephone call away. Aside from its neighborhood value, the telephone keeps the farmer in touch with the city and abreast of the times. The Bell System has always recog- nized rural telephone development as an essential factor of Universal Service. It has co-operated with the farmer to achieve this aim. The result is that the Bell System reaches more places than there are post offices and includes as many rural telephones as there are telephones of all kinds in Great Britain, France and Germany combined. AMERICAN TELEPHONE AND TELEGRAPH COMPANY AND ASSOCIATED COMPANIES One Policy Aladdin started up. “Look here, donkey!” he exclaimed. “Why should you expect me to teach you your business? Don't you know that Prosperity left the railroads long ago? I'll” But the slave disappeared, for it was no small thing to thwart such an im- perious master. Pretty soon he came back, grinning all over. “Forgive me, sire,” he said heing so base as to keep you w. Here’s Prosperity.” One System Universal Service Maddin's face glowed as he hugged rity to his heart She looks good to me," he mut- tered, “and from now on we'll never By the way, where did you find slave actually blushed, He felt as incompetent, that moment as a member of the cabinet, “Well, you see, sire,” he replied, “I didn’t find her, When T went out the lest time, there she was knocking at the door to get in.” comicbooks.com