Life, 1915-05-13 · page 6 of 52
Life — May 13, 1915 — page 6: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satire or political commentary. It's a full-page ad for the Locomobile automobile, published in *Life* magazine (page 838). The image shows a stylized illustration of a well-dressed couple—a woman with a parasol and a man in a hat—observing a Locomobile car. The ad emphasizes luxury and refinement, naming "Miss Elsie de Wolfe," a famous interior designer of the era, as associated with the brand. The advertisement highlights technical features (Multiple Dry Disc Clutch, floating rear axle, electric refinements) while marketing the car as a status symbol for "fine families." The elegant illustration style and emphasis on design reflect early-20th-century automotive advertising targeting wealthy consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
dhe NEW LOCOMOBILE The Fine Vehicle has always distinguished the Fine Family. The New Locomobile, with its beautiful low lines and Over-One Hundred Refinements, has an air of distinc- tion that makes it the car of cars to express family standing. Miss Elsie de Wolfe, the \eading authority in design and decoration, famous for her unerring good taste, has become associated with the Locomobile Company, and her influence will extend to the decorative treatment of Closed Car interiors. To those who wish bodies built to order our Custom Body Department, a unique feature, has special facilities for executing exceptionally beautiful designs. The New Locomobile exhibits Over One Hundred Refinements. The Body is lower and the Running Boards are lower. The extra wide rear doors, combined with the low step affords great ease of entrance and exit. A closed motor bonnet with increased slope. New cowl. New Windshield with movable upper glass and movable lower curved glass. Electric refinements. Carbureter refinements. Enclosed motor valves. New Multiple Dry. Disc Clutch. More complete noiselessness. More luxurious upholstering than ever. . No other high-grade car combines all the following points of excellence: Four Speeds; Multiple Dry Disc Clutch; Low Easy Step; Left Drive with Center Control; Tires at the Rear; Clear Running Boards; Closed Motor Bonnet; One-Piece Mudguards; “Touch the Button to start’’; Full Floating Rear Axle; Distance Rods; Rear Springs Shackled at Both ends; a car that is mechanically and electrically locked; Brakes that will stop the car in an emergency instead of simply slowing it down. The LOCOMOBILE COMPANY of America MAKERS OF FINE MOTOR CARS comicbooks.com