Life — May 13, 1915 — page 6: what you’re looking at

What you’re looking at

# Analysis This page is **primarily an advertisement**, not satire or political commentary. It's a full-page ad for the Locomobile automobile, published in *Life* magazine (page 838). The image shows a stylized illustration of a well-dressed couple—a woman with a parasol and a man in a hat—observing a Locomobile car. The ad emphasizes luxury and refinement, naming "Miss Elsie de Wolfe," a famous interior designer of the era, as associated with the brand. The advertisement highlights technical features (Multiple Dry Disc Clutch, floating rear axle, electric refinements) while marketing the car as a status symbol for "fine families." The elegant illustration style and emphasis on design reflect early-20th-century automotive advertising targeting wealthy consumers.