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Life, 1915-05-13 · page 41 of 52

Life — May 13, 1915 — page 41: what you’re looking at

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Life — May 13, 1915 — page 41: Life, 1915-05-13

What you’re looking at

**The Cartoon (Top Left):** A simple two-panel joke labeled "Can you pray, Mr. Tippy?" The humor appears to turn on a servant or subordinate character unable to pray properly, offering instead to provide a "blessing" if that will suffice—likely satirizing either religious pretension or class-based deference in speech. **"Rhymed Reviews" - Ruggles of Red Cap:** A book review in verse about a novel by Harry Leon Wilson. The plot: a proper English valet gets lost in a poker game and ends up in the American West (near Spokane). Among rough westerners, his rigid class-consciousness and European pretensions prove useless. He ultimately thrives by abandoning snobbery, suggesting the American frontier has no use for Old World hierarchies—a common Progressive-era theme celebrating American democracy over European aristocracy. **The Mobiloils Advertisement:** The remainder is a lengthy advertisement for motor oil, featuring a lubrication chart and technical specifications—typical commercial content for Life magazine during this period. The page contrasts democratic American themes with period commercial interests.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“CAN YOU PRAY, MR. TIPP' “WELL, ER—NO; BUT I CA BLESSING, IP THAT WILL DO.” Rhymed Reviews Ruggles of Red Gap (By Harry Leon Wilson. Doubleduy, Page & Co.) OME, what's the use resisting Fate? No difference how a person struggles, You'll find him reading, soon or late, About this English valet, Ruggles. He knew his place; he knew what one Should wear; he knew the proper chatter ; He knew what Simply Isn't Done By well-bred folks who Really Matter. ‘The noble George Vane-Basingwell, His master, lost him, playing poker. To Cousin Egbert Floud he fell— A wild and woolly Western joker. They freighted him across the main, Prepared for quite amazing changes, To Red Gap, somewhere ‘round Spokane, But back among the rugged ranges. He found, among these novel scenes, The same old arrogance obtrusive, With snobbish forms and rival queens And sets that tried to be Exclusive. Engaging first a skilled “raccoon” (For thus he learned to style a darky), He planned a restaurant, that soon Entranced the Social Oligarchy. And then, effectively to bar All future too-assertive actions, He crowned himself the Social Czar, Uniting all the warring factions. For Pride and Rank, those baubles gay With which the European juggles, Out West are wholly déclassé, Proclaims the democratic Ruggles. Arthur Guiterman, Why worn motors never “come back” Yor smallest expense — lubrication — is your only protection against your heaviest expense—depreciation. When motor wear comes, it comes to stay. The noises and rattle of worn-down motor parts grow worse—not better. Metal worn off by friction is gone forever. That is why worn motors don’t “come back.’ A year’s supply of the most efficient lubricating oil you can buy will cost you very litte more than the cheapest oil on the market—maybe five dollars a year. As a matter of fact, poor oils “use up" or “wear out” much more quickly than efficient oils—and_ so cost more than they appear to. And the very fact that they quickly “wear out” should be a warning signal. Poor “wearing” oil means a quick-wearing motor. Is it worth your while, then, to buy a cheap oil and risk serious and permanent depreciation in the value of your car? It is part of our daily work to analyze the lubricat- ing problems in large manufacturing plants, all over the world, and to specify the oils which will most efficiently meet the conditions in each case. The same thorough engineering analysis has been put into the study of automobile lubrication. The condensed lubrication Chart on this page is more than interested advice. It represents the best engineer- ing practice based upon extended scientific research. Among motorists who are intelligently watching ex- pense, this Chart has for years been a standard guide to correct lubrication. !f your car is not listed, a complete Chart will be sent at your request. A plain question you must decide is this: Will you buy correct lubrication—or pay ultimately for the costly penalties of incorrect lubrication? RCSizp Mobiloils Al grade for each type of motor The four grades of Gargoyle Mobiloils, for gasoline motor lubrication, purified to remove free carbon, are: Gargoyle Mebion bat Gargoy! “B' Gargoyle Motion “—" Gargoyle Mobiloil “Arctic” For Electric Vehicles use Gargoyle Mobiloil “ A" for motor and enclosed chains. For open chains and differential use Gargoyle Mobiloil “C". In buying Gargoyle Mobiloils from your dealer, it is safest to purchase in origina! packages. Look for the red Gargoyle on the container. For information, kindly address any inquiry to our nearest office. VACUUM OIL COMPANY, U. Rochester, N. Y., ies ea ag Cases ‘every class of machinery. Obtainable everywhere in the world Minneapolis Detroit“ New York DOMESTIC BRANCHES: Pittsbores Boston Chicago Correct Lubrication Explanation 1 tn the Chart below, the letter opp cargos e Mt. ee alt rin fF ae