Life, 1915-05-13 · page 3 of 52
Life — May 13, 1915 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. It's a Columbia Records advertisement for double-disc phonograph records and gramophones. The visual element at the top shows silhouettes of people in formal attire viewing what appears to be an elegant social gathering through window panes—a stylized, decorative design meant to suggest sophistication and refinement. The ad highlights Columbia's product offerings: double-disc records selling for 65 cents, with a catalog of over 4,000 titles across dance, vocal, and instrumental music. It promotes the "De Luxe" Grafonola model at $200, with cheaper options from $17.50, available on payment plans. The address (Box E270, Woolworth Building, New York) and multiple Canadian locations suggest this targets North American consumers during the early phonograph era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A new list of Columbia double-disc records—including ene latest dance hits—goes on sale on the 20th of every month. 65 cents is the price of more than a thousand Columbia double-disc records! And in every class of music, too! Dance, vocal, instrument and every record faultlessly recorded and perfect in its reproducing qualities. Go to your nearest Columbia dealer. Today! He is waiting to play any one, or a dozen, you would like to hear. There are more than 4,000 Columbia records in the big Columbia record catalog. A com- plete library of music. The Columbia Grafonola ‘“‘De Luxe,”’ as illustrated, is representative of the entire line of Columbia Grafonolas. At its price, $200, it typifies the perfection of every Columbia as a musical instrument. Other Grafonolas from $17.50 to $500—and on easy terms if desired. COLUMBIA GRAPHOPHONE CO. Box E270, Woolworth Bldg., New York TORONTO : 365-367 Soraaren Ave. Waaeah ese fa Cased pls dats. Creater renters of the Talking Machine lndestry, Pioneers ‘and Leaders in the Talking Machine Art. Owners Patests, | Dealers and Prospective sales write tore confidential leer ued fee copy al oar bask ‘Mesic Money.”