Life — May 13, 1915 — page 3: what you’re looking at

What you’re looking at

# Analysis This page is primarily **advertising, not satire or political commentary**. It's a Columbia Records advertisement for double-disc phonograph records and gramophones. The visual element at the top shows silhouettes of people in formal attire viewing what appears to be an elegant social gathering through window panes—a stylized, decorative design meant to suggest sophistication and refinement. The ad highlights Columbia's product offerings: double-disc records selling for 65 cents, with a catalog of over 4,000 titles across dance, vocal, and instrumental music. It promotes the "De Luxe" Grafonola model at $200, with cheaper options from $17.50, available on payment plans. The address (Box E270, Woolworth Building, New York) and multiple Canadian locations suggest this targets North American consumers during the early phonograph era.