Life, 1915-05-06 · page 54 of 56
Life — May 6, 1915 — page 54: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward **automobile tire advertisement** from Goodyear, appearing in *Life* magazine circa 1915. The page advertises Goodyear's "Cord Tire," emphasizing eleven years of development (started 1904, finished 1915). The visual centerpiece shows two tire cross-sections displaying the product's internal construction. Key marketing claims include: 6-10 cord layers, a 126-piano-wire reinforced base, all-weather tread, and a "No-Rim-Cut" design. The ad stresses the tire's suitability for both electric vehicles (which were common luxury cars then) and gasoline automobiles. The decorative heraldic shields flanking the tire imagery are purely ornamental, lending prestige to the product. There is no political satire, caricature, or social commentary present. This represents how *Life*'s pages mixed humorous editorial content with paid advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Our 11-year type. Five exclusive features: Embodying all the improvements we have worked out in eleven years of Cord Tire building Great over-capacity 6 to 10 cord layers 126-piano-wire base All-Weather Treads No-Rim-Cut type All-Weather Tread Goodyear Cord ‘Tires Started 1904—Finished 1915 Sy , 4 ; , , , 4 i , i ; EET LLL ES Wide ee LEVEES EE eee ee, Now, for the first time, we announce what ap- pears to be the final attainment in Cord Tires, It has vast over-capacity— It has 6 to 10 cord layers— It has the 126-piano-wire base— It has an anti-slip tread— It is made in No-Rim-Cut type. We have built Cord Tires for 11 years now, start- ing with the English-French type. For 11 years our experts have worked in perfecting them. these able men unite in pronouncing our last type the maximum Cord Tire. Cord Tire Requisites Makers of Cord Tires abroad have always in- sisted on a well-tired car. That is, they've insisted that users buy the largest size a rim will take. That for the user's benefit and the tire’s prestige. We go further. We build our Cord Tires 30 per cent oversize as compared with the average Cord Tite. That is, it has 30 per cent greater air capacity, and air is what carries the load. To give Goodyear Cord Tires maximum strength and endurance, we use from 6 to 10 cord layers, accord- ing to size. To make them secure, we vulcanize 126 braided piano wires into each tire base. Such a tire can- not be forced off the rim, THE GOODYEAR TIRE @ RUBBER COMPANY, AKRON, OHIO Ceo Cord Tires The Maximum Type We use the No-Rim-Cut type—with the hookless base—to avoid “freezing” into the rim flange. And we equip these tires with our All-Weather tread, tough and double-thick. Weconsider these sharp-edged grips essential on wet days. Those features are all exclusive to the Goodyear type of Cord Tire. Essential on Electrics The Cord Tire is the only type of pneumatic which can be wisely advised -for Electrics, The Goodyear Cord Tire adds from 25 to 30 per cent to the mileage per battery charge. It also adds immensely to the riding comfort and to speed. Those advantages are too big to forfeit. Most makers of Electrics supply Goodyear Cord Tires on request. Also for Gasoline Cars Owners of gasoline cars who want the same advantages can get them. We make Goodyear Cord Tires for gasoline cars in sizes 34x4 and up. Some of the leading cars now come equipped with them. Goodyear Cord Tires will fit nearly all rims used on gasolinecars. If they don’t fit the rims on your Electric, any fyear dealer will suppy right rims free. Our plea is to get the utmost when you buy Cord Tires. ee this I-year develop- ment, with these five exclusive merits. It costs no more than others. Consult any Goodyear dealer. Or ask any Goodyear branch—in 65. cities—where Goodyear Cord Tires are obtainable, (2329) PETER J. CARRY, PRINTER comicbooks.com