Life — May 6, 1915 — page 52: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

An Ancient Art HY do people read? It can scarcely be said that they read for pleasure. As for the old books, the vast run of people don’t read them at all. If they do, it is scarcely for pleasure, because all modern reading has put them so out of key with classic literature that to readjust themselves to these old stand- ards is hardly possible along with all of the requirements of our modern machinery, y the answer is that we learn to read in order to understand adver- tisements, and thus be compelled to spend our money. There would be no object in publishing advertisements unless there were people to read them. Hence it is hardly possible in such a commercial age to let the readers die out. Is this the reason why our school system still persists? Having learned to read for the pur- pose of reading the advertisements, we next become the victims of the thing called literature. As for the news- Papers, not even the most hardened apologist would, we believe, contend Wanted!—A NAME For a New Candy Package The following Cash Prizes are offered— $100 for the best name submitted $25 each for the five next best $10 each for the five next best A name is wanted that will suggest in its meaning sweetness, deli- cacy, sentiment and purity. The name need not be classical, but must not lack refinement. A short, euphonious word, one that lends itself readily to good and appropriate illustration will be apt to secure the first prize. Some of the best trade names have been coined but they do not to our mind appeal as strongly as a. word which is in common use although never yet applied to candy. Some of the names now used by us are— ATLASTA SURPRISE WAFERS BACK HOME CRYSTAL ROCK PEARLS SUGAR MOONS THRILLER KISSES GUN CLUB PEBBLES Contest extended to June 15th, 1915 CONDITIONS. (1) Each contestant to. be, limited to three names. (2) | Names to be written clearly at the top of a sheet of paper, with nothing else on it but your name and address at the bottom of the page. '(3) All answers must | he at our office by June sth. (4) The contest is open’ free to everybody. Send all replies to the Package Confectionery Company Boston, Mass. OW easy it is to have a dainty lunch “on the road” when Thermos is aiong to take good care of the hot coffec, cold milk or other beverage. More than ten million Thermos vessels are in use throughout the civilized world by motorists, yachtsmen, travelers, explorers, hunters, fishermen, picnickers, office workers, and in lunch kits, by children at school and workingmen at factory. Every member of the family from infancy to old age has daily use for Thermos. It is indeed a guod ‘servant both in and away from home. Thermos serves you right, food or drink—hot or cold when, where and es you like. In the nursery, it saves work, worry and even life by keeping infant's milk ice-cold, pure, swe bacteria proof. It gives great comfort to the sick aged and =saving many steps for those who have then e ‘Thermos carafes and jugs are ideal for keeping an exersready supply of fe-cold water, tea, cotfce or other beverages for day or night use, or any liquid y be prepared in advance and kept piping hot Until ready to serve. Thermos Food Jars are conven- rent for keeping ice creams, salads, casseroles, chow- ders, etc. at the proper pereperate until served. Originally expensive Thermos vessels are now sold by leading dealers at popular prices Do not accept as truthful representations that all temperature-retaining bottles are ‘Thermos vessels, For your protection and ours look for the name THERMOS stamped plainly on the bottom. Write for an interesting book on Thermos, which tells gon why the ba 2 tng het Jor 2h de vw American Thermos Bottle Co., Norwich, Conn. New York San Francisco Toronto that we read them for pleasure. The physical discomfort of reading the average newspaper would be alone enough to condemn it; a complicated process—yet people read their papers standing and sitting, and under glim- mers which it has taken the heads of transportation systems long years of study to arrange in such a way that they will do the most injury to the human eye, and the least to what ex- pert accountants gravely call “over- head charges”, The papers themselves are a great aid in this respect to the | TeV" NW SUS SUNS HRE T Glininiers of the transportation cot “eS EEE NT ee Oh ee aE panies. The length of columns varies 4 i with each paper, there being no stand- comicbooks.com