Life, 1915-05-06 · page 50 of 56
Life — May 6, 1915 — page 50: what you’re looking at
What you’re looking at
This page mixes advertisements with editorial content critiquing anti-cigarette sentiment. The main satirical point appears in the "Show It to the Anti-Cigarette Cranks" section, which references a *Scribner's* magazine illustration of "The Colonel" smoking cigarettes. The editors mock anti-smoking advocates by noting that Colonel Goethals—the renowned engineer who built the Panama Canal—smoked cigarettes despite widespread claims that smoking undermines efficiency. The implicit argument: if a major public achievement like the Panama Canal was accomplished by a smoker, anti-cigarette activists' claims about incompatibility between smoking and productivity are unfounded. The page also advertises Murad Turkish cigarettes, Sozodont toothpaste, and Chartreuse liqueur—typical early 20th-century Life magazine content where editorial matter and advertising blended seamlessly.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Since 1883 I have constantly used your dentifrice. Lam justly proud of my bright teeth.” (Name on request.) Tor the teeth is the grandparent of dentifrices — born 1846. It is responsible for the remarkably sound and bright teeth of many people of advanced years, Sozodont Liquid is for morning use, to wash out all the hard-to-reach crevices, Sozodont ro Paste is for evening use, to brighten and polish the teeth. Tuo weeks’ trial of Liquid and Powder or Paste for 4c in stampsand our spe-ial offer which you cannot resist, Address HALL & RUCKEL New York lasyearmoreMURADS oe ete snoked than an “sare: iN the cent Turk Show It to the Anti-Cigarette Cranks Is the February Scribner's, page 146, is a picture of “ The Colonel, the inevitable cigarette and colored approaching glasses, watching the ship”. An excellent picture to call to the Mid-Western State Legislature that discusses anti- cigarette legislation, or the next cor- attention of the next poration that hangs out the green and yellow The superb liqueur of the ages. Unvarying in character—unsurpassed in excellence. Ratier 8 Cow 48 Broad Sole'Agents for with FRANCIS PERRY ELLIOTT sign, Two. picturesque vagabonds are traversing a broad highway in the South. They come to a stately old mansion, ‘The negro servant "who meets them welcomes the younger as the long-absent master of the house. They accept the situation—they are taken in, and—then—things happen. $1.30 net | Who Was He? Harper & Brothers “No cigarette-smoker need apply”. For though there is so much insist- ence that cigarettes and efficiency are incompatible, the “inevitable cigarette” in this picture is in the mouth of Colonel Goethals, who built the Pan- ama Canal. WHEN you see five motor busses Proceeding together up Fifth Avenue (as sometimes happens in the morning), do you speak of them col- lectively as a string, a bunch, a school, a flock, a covey, a swarm, a troop or a squadron? comicbooks.com