Life, 1915-05-06 · page 3 of 56
Life — May 6, 1915 — page 3: what you’re looking at
What you’re looking at
This page is primarily a **product advertisement**, not political satire. It promotes Hudson's "Light Six" automobile to potential buyers. The ad argues that buying a Hudson represents a sound investment despite the car's "new risks this year"—radical design changes including a lighter weight (under 3000 pounds versus the former 4500) and a redesigned high-speed motor. The advertisement uses reassurance as its sales strategy, emphasizing that 12,000 existing Hudson owners have logged approximately 30 million miles, proving the vehicle's reliability. It appeals to buyers' pride, suggesting that owning a Hudson demonstrates good judgment and class. The image shows a well-dressed man examining a car blueprint while a touring car full of passengers is pictured above—illustrating the product's practical family utility and aspirational lifestyle appeal.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Think How It Will Seem In the Future In the Light Six you buy, the important thing is to know how it will seem next year. All models look well, all demonstrate well. No car could be sold if it didn’t. But many a fair-seeming car proves a sad disappointment. And mistakes in this line are costly. You note that experienced motorists don’t buy untried cars. They have had their fill of experiments. New Risks This Year This is a year of Light Sixes—a new-type car involving radical changes. ose changes bring many uncertainties unknown in the time- tried types. Formerly the average Six weighed 4500 pounds, The Light Six, if true to its type, weighs under 3000 pounds. The weight of ten people has been taken out. Tire and fuel cost has been cut in two, This means new materials, new principles. It requires a new type, high-speed motor. A thousand parts have been re-designed. A\lll that was known and tried and standard is revised in creating a true Light Six. One can hardly say, “I will stick to the old type.” The new type has come to stay. But aman this year should be pretty certain about the new-type car he buys. Looking Backward That is why experienced motorists are buying HUDSONS by the thousands. ere_are 12,000 owners of HUDSON Light Sixes who look back on an excellent record. In two seasons these owners have driven, perhaps some 30 million miles. And they have proved beyond question that the HUDSON is fault- less. There are men all around you who can tell you now how the HUDSON will seem in the future. Those millions of miles of hard driving have wiped out every question, every risk. Pride is Important It is more than pride which leads men to buy HUDSONS. But pride is im- portant, too. Any man likes to feel that his car isaclasscar. Itdoublesthe enjoyment of motoring. But class has come to this HUDSON model through four years of ceaseless refinement. We have had time to perfect every part and detail. We have had the designer-—Howard F Coffin—best qualified to do it. It is more th: pride that sells HUDSONS. It is the app of a finished production. We have a trebled output this spring « last spring. But the long waits of last sun are sure to be repeated. That is always « this season with first-choice cars. A m wise to decide on his new car before the w surplus is sold. The HUDSON, in this class, will be first choice. Prove that in time to get without a long delay. 7-Passenger Phaeton, $1550, f. o. b. Det Four other body styles The HUDSON Company never loses interest car it tells, So long as a car is in service we n our interest in the character of its service. Thi great reason for HUDSON reputation. HUDSON MOTOR CAR COMPANY, DETROIT, MICHIC¢ fie E comicbooks.com