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Life, 1915-04-29 · page 13 of 44

Life — April 29, 1915 — page 13: what you’re looking at

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Life — April 29, 1915 — page 13: Life, 1915-04-29

What you’re looking at

**Main Cartoon:** A dramatic sketch depicts an early automobile precariously balanced on a cliff edge, with passengers inside appearing distressed. The caption reads: "Conscientious Demonstrator: I TAKE YOU OVER HERE MERELY TO SHOW YOU THE REMARKABLE CONTROL EMBODIED IN OUR NEW STEERING WHEEL." This is satirical commentary on automobile safety advertising—the joke being that demonstrating steering control by driving dangerously near a cliff edge proves the opposite point. It mocks overzealous salesmen who use reckless stunts to promote vehicles. **Lower Content:** Three short humor pieces follow, including "Lady Suffrage" (discussing the women's voting movement) and "In Luck" (a brief joke about gambling debts). The cartoon reflects early-1900s automotive skepticism and advertising culture.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Conscientious Demonstrator: L TAKE YOU OVER HERE MERELY TO SHOW YOU THE REMARKABLE CONTROL EMBODIED IN OUR NEW STEERING WHEEL Openers (The following are suggested as sample openers for the advertisement of best-sellers. The author, of course, can write his book to fit.) HAT would you do if you were an absorbingly beauti- ful girl of eighteen, with a sweet disposition and one-and-a-half-inch eyelashes, if you found yourself stand- ing on top of the Woolworth Building at three o'clock in the morning, holding in your hand a million dollars, and with not a friend in the world? What would you do if you were a young wife, tender, loving, devoted to your husband's bank account, with three beautiful children, if a Russian princess should set fire to your house and carry off your husband in the dead of night, causing the Secretary of State to make a special trip abroad and the Mayor of New York to carry you off in an airship? Lady Suffrage P ERHAPS the suffrage movement would progress more rapidly if it were treated with more of the respect that is its due. Both pro-suffragists and con-suffragists have got into the carelessly vulgar habit of calling it woman suffrage, which, to the cultured mind, carries the inevitable suggestion of inferiority, of unregenerateness, of ple- bianism. We, therefore, recommend the use of the more polite, respectful and aristocratic term, lady suffrage. There can be no question that the movement is perfectly ladylike enough to merit this consideration. In Luck ARDUPPE: That fellow Flubdub says he owes more money than he can possibly ever pay. Borrowett: Flubdub always was a lucky dog. comicbooks.com