Life, 1915-04-15 · page 43 of 44
Life — April 15, 1915 — page 43: what you’re looking at
What you’re looking at
This is **not a cartoon or satire—it's a straight automobile advertisement** from Life magazine for the Willys-Overland Company. The ad promotes the Overland Model 80 ($1075) and Model 81 ($850) touring cars using the sales pitch "It Keeps Them Out-of-Doors." The image shows a family of five joyfully riding in an open-air automobile past a house and countryside, illustrating the advertiser's claim that car ownership encourages wholesome family recreation and fresh-air activity. The text argues that automobiles solve the problem of sedentary "stay-at-home" families by enabling outdoor leisure, improving health ("pure, fresh air"), family bonding, and general happiness. This reflects early 20th-century automobile marketing rhetoric positioning cars as agents of progress, health, and family values rather than mere transportation. The page is advertising copy, not editorial satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ntribu- m the ntry”. € only lent is much in the m has ». All me of $1075 Model 89—Teuring Car It Keeps Them Out-of-Doors A great many families are stay-at-homes merely because they have no comfortable means or definite purpose for going out. An Overland will change all this in a day. They get out-of-doors and stay out-of-doors. Their lungs are continually filling with the very source of life—pure, fresh air; their hearts are filled and gladdened with everlast- Model 81 Roadster $795 Model 80 $1075 ede ga eter © < : its 7 Passenger TOURING CAR Model 80 Coupe ing sunshine. What’s more, it keeps the family together. You can see a difference in their faces and their dispositions. Dissatis- faction is no more. This is what an Overland can do for you and yours—in fact is doing for tens of thous- ands of American families. It is time you had one. Model 81 $850 TOURING CAR Touring Car oe SU 4 passenger Coupe All prices f. 0. b. Toledo, Ohio Catalogue on request. Please address Department 16 “Made in U.S. A.” The Willys-Overland Company, Toledo, Ohio comicbooks.com