Life, 1915-04-15 · page 40 of 44
Life — April 15, 1915 — page 40: what you’re looking at
What you’re looking at
This is primarily an **advertising page** from Life magazine (page 684), not a political cartoon. It contains four separate advertisements with one small cartoon illustration. The only cartoon present depicts a monkey and appears at the bottom right, showing a monkey swinging from a vine while another figure comments dismissively: "Isn't Mr. Monkey frivolous? Doing a thing like that would never enter my head." This is a **humorous social commentary** on human pretension—the speaker's self-righteous claim to propriety is undercut by the absurdity of comparing oneself favorably to a monkey. The joke satirizes people who judge others harshly while being oblivious to their own foolishness. The page otherwise advertises Plymouth Dry Gin, McCallum Silk Hosiery, and Hardman "Sure Grip" Tires—typical early 20th-century product placements emphasizing quality and reliability.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PLYMOUTH Dry Gin Coates’ Plymouth costs more to make than any other Gin, and every penny goes into quality. Men who know good Gin always ask Plymouth. for Coates’ INE days for strolls in the sunshine —and days when new clothes are well-nigh essential. That means new McCallum Hosiery. Here are some styles for immediate wear that your dealer is ready to show you. No. 326—Pure thread silk half-hose in black and colors. No. 329—New rib shot silk half-hose in the fashionable two-tone combinations. No, 1201—Pure thread silk half-hose with lisle heel, sole and toe—black and colors. No. 308—Extra-fine all silk, heavy weight, superior to hand made. SM? Callum Silk Hosiery For attractive booklet on Men's and Women’s silk hose, address McCallum Wosierp Co. Morthampton, Mass. Original Manufacturers of Silk Hosiery in America Extra heavy traction tread insures unus- ually long life. Guar- anteed for 5,000 miles. HARDMAN “Sure Grip’ Tires Hold firmly on the most slippery pavements. Tractor-Suction Bar Produces a perfect vacuum under the weight of the car. Send for price list and address of nearest agency New York Office, 1904 Broadway Agencies in Boston, Philadelphia, Bal Umore, St. Louis, San Francisco, Procidence, Newark, Pater- ‘ton, Buffalo, Hesston, ‘end other cities. “ISN'T MR. MONKEY FRIVOLOUS? DOING A THING LIKE THAT WOULD NEVER ENTER MY HEAD” FEET BE To. SENET SIS? osx ry 1 t I