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Life, 1915-04-15 · page 37 of 44

Life — April 15, 1915 — page 37: what you’re looking at

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Life — April 15, 1915 — page 37: Life, 1915-04-15

What you’re looking at

This page contains several automobile advertisements and a brief satirical essay. **Main Content:** The dominant feature is an Ajax Tires advertisement promoting their 5,000-mile written guarantee. The illustrated header shows men removing old tires and installing new ones, visualizing the product claim. **Satire Section:** The essay "Down With Slippers" (bottom) is a humorous social critique. It sarcastically attacks men who wear slippers at home, characterizing them as lazy and unambitious. The author suggests such men lack drive and mockingly states they "deserve to be married to a suffragette"—a contemporary reference to women's rights activists, implying suffragettes were undesirable partners. This reflects early 20th-century gender attitudes and dismissive views of the suffrage movement. **Supporting Advertisements:** Smaller ads promote Havoline Oil and Basline Autowline (auto accessories), using similar "superiority" messaging. The page reflects 1910s-1920s consumer culture and period attitudes toward social issues and masculinity.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

does not mulants, hsafety. | everage. | d white b ginger fruit. ou send | Garageman: “‘Ask any auto manufac- turer, which oil gives most mileage, least carbon Sve longest service for the money. He'll N Motorist: Garageman: "Yes, There are various grades that ‘meet the needs of every make of car COLL is made fram the cream of the crude Go to the nearest garage oF store selling auto supplies and insist 0a the blue-and- swbite can with theinner seal. ‘The Havoline lubrication booklet free oa request. Write to 17 Battery PL, New York HAVOLINE OIL dt Makes a Difference” 'O the note of a bird, Add the hum of a bee And the breath of a hyacinth sweet; A spatter of rain, A beam of the sun, And your poem to spring is com- plete. TH = Germans are still distributing documents to prove that Belgium was in conspiracy with England to bust the German Kultur, In this particular the Germans are in the position of an intending burglar, who feels that a householder seen speaking to a policeman ought to be run in, Hangs On fangs Bull Dog BASLINE AUTOWLINE never “lies down on its job.” Takes a 4000 Ib. car up a 20% grade with- out a flicker. This is owing to its high quality, for « world-lamous TO rand Wi wire rope— about 2511, long, 42 Ths. we Ray of dealers every- east of Rockies, ET RU TOWLOCK forces auto-thleves a fing They cant pet a are Autowloek.” Of all dealers, ST! UCKLINE is a ‘Samson.” Big enough strong: Gnonehy dor ihe heaviest kind ot heavs ‘east of Rockies, $0.50 If your + of us direct e Cireatar, Write fort, BRODERICK & BASCOM ROPE CO. Ns Bad St St. Lowts, Me Ottire, 160 Warren St. £ of fasnous Yellen tmerstcel wire rope Off with the old—on with the new With some men choice of tires is often fickle-—the user making the round of the makes, touching at high places and dropping back to no- name and cheap tires, always seeking satisfaction, yet being three steps behind and never catching up. Other men, who see clearly, long ago solved the tire question, and still other men followed their lead with confidence. “These men use, and are enthusiastic for, the higher in-built quality of Ajax Tires, which are guaranteed in writing for 5000 miles. For every make of tire there are claims of quality, but only Ajax Tires are guaranteed in writing and for 5000 miles. Tires are required to be better tires, to meet the self-imposed quality obligation of the Ajax written guarantec, and every Ajax ‘Tire made and sold for 10 years has been so guaranteed. A steadfast determination for higher mileage worth has been met with a constantly growing appreciation for Ajax T Don't accept less Te r Investigate Ajax mileage and ‘ TIRES ‘Tires. See the jibe service than Guaranteed } dealer who is close Healy no arbiter in writing at hand, ready to cost you can save, serve you. Decide by using Ajax Tires, today to equip _your from $4 to $20 a car with Ajax Tires. tire, according to the : You, too, can solve wheel size. the tire question AJAX-GRIEB RUBBER COMPANY 1796-1798 Broadway, New York BRANCHES: Atlanta, Boston, Brooklyn. Chicag apelin, Kansas City, Mo., Minneapolis, 1 Down With Slippers LIPPERS were invented by that particular relative of Satan who is in charge of the Department of Sloth. A more demoralizing sartorial appendage it is hard to think of. A man who puts on slippers whenever he gets a chance possesses the minimum of ambition, has little real interest in life, and deserves to be married to a suffragette. He is just skimming along ruthlessly on the crest of the wave of time. He is never ready to do the little things that come up unexpectedly, and those are the only things worth doing. When a man has to stop to remove his slippers and put on his shoes before he can respond to the occasion, all the spontaneity of life is gone. No wonder so many ministers have not been more successful. It it because they have always been the recipients of a superabundance of these evil contrivances.