Life, 1915-04-08 · page 6 of 44
Life — April 8, 1915 — page 6: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satirical content. It promotes Detroit Springs' self-lubricating automobile springs, guaranteed for two years. The ad emphasizes product credibility through a "Roll of Honor"—a list of major car manufacturers (Cadillac, Dodge, Packard, etc.) and truck makers (Republic, Federal, G.M.C.) that use Detroit Springs as standard equipment. This functions as a testimonial strategy: if prestigious manufacturers trust these springs, consumers should too. The two spring illustrations and "Look For The Lubricating Cups" messaging highlight the product's technical feature. A guarantee bond is displayed to reinforce reliability claims. There is no cartoon or political satire present—this is straightforward early automotive-industry marketing leveraging manufacturer endorsements to build consumer confidence.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Guaranteed © for Two Years . ‘tepresent some 0} Mm _users of Detroit Springs Pleasure Cars Cole Hupmobile Dodge Brothers KisselKar = Marmon Lyons-Knight National ‘Oakland Pathfinder Great Western Tracks Republic Denby Federal Standard G. M. C. Krebs J.C. Wilson Signal \ X JITH every car equipped with Detroit Springs goes a TWO-YEAR guar- antee. This not only protects you from loss through breakage or settling of the springs but assures you that the springs must have quality, strength and durability, or the makers could not afford to give such a broad guarantee. In buying your next car, ask, ‘What Springs are on this Car?’’ Detroit Springs cost the car manufacturer more than any others, therefore Detroit Springs on a car indicate a high standard of equipment throughout. Read over the ‘Roll of Honor’’—cars which have adopted Detroit Springs as part of their regular equipment. Write for the book, “From the Ore to the Motor Car.” Detroit Steel Products Co. 2220E. Grand Boulevard Detroit, Mich.