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Life, 1915-04-08 · page 35 of 44

Life — April 8, 1915 — page 35: what you’re looking at

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Life — April 8, 1915 — page 35: Life, 1915-04-08

What you’re looking at

This page is primarily **advertising**, dominated by a Republic Tires ad featuring "Old Man Mileage"—a Santa-like character endorsing the brand's road performance ("uninterrupted mileage under all road conditions"). The tire ad uses a folksy, trusted authority figure to sell a practical product promise. The other advertisements include baggage insurance and Babson Statistical Reports. A small editorial item discusses **Rev. Billy Sunday**, a famous 1910s-20s evangelical preacher who conducted high-profile anti-sin revival campaigns. The writer notes his Philadelphia crusade reportedly cleared $80,000-$100,000, observing dryly that while Sunday does genuine moral good, speculation persists about how much profit he pockets versus how much he genuinely keeps for his "salvation-show business." The page concludes with a brief philosophical note about old and new ways of expression—likely filler content typical of Life's satirical magazine format. **No political cartoons appear on this page.** It's straightforward period advertising and light editorial commentary.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Costs but a few cents a day Baggage Insurance 2 ] You need it if you | 6 med —are going to the Expositions at Califor-|| “Republi i nia where baggage risks are multiplied. XN epublics give me = travel for business or. pleasure, Bah Ss . of —are going on a vacation anywhere. me “keep any personal effects outside of uninterrupte -" your residence—at the office, golf or é aa country club. { il d 1 7 ding your eon, or, daughter to | mileage under al you : 23 alnet loss due ene t ” 5 4 ransportation, etc., while your ba, \ im [lsShaeermyatmanaercoetitie |p road _ conditions! ad Axe y policy: saileves. you of alt wort Pps loses |. . we end and automatically protects you ond your family ||” | f thie fren though travelling in different places. ——says Old Man Mileage The hazards and contingencies of travel are many, the and you need this protection. The value of your bag- s age Fee ee a ena con ty’ talliade; ste, 1s i On dry, rough, gritty country highways Republic Stag- his considerably less than the actual value of your baggage! , gard Tread Tires speed along in smooth-running har- hat: It may save you hundreds of dollars || | mony with the road. On smooth, wet city streets the 10w ‘Write today for information. ly long, tough studs of the Republic Staggard Tread grip is Insurance Co. F with bull-dog tenacity, hold the wheels true to their of North America re) : course, minimize the danger of skidding and slipping. 236 Walnut St., Phila. Pa, © Founded 1792 Uninterrupted mile: Writers of insurance covert vice—safety—that is what counts irk. renee ne,” motoring. $ . : Republic Tires and Tubes are the first her. choice of thousands of motorists who look ” : ’ for these things—of men who think thou- ii Billy Sunday's Large Profits J sands of miles ahead when they buy tires. . 3 » Billy They have learned that Republics are HE-report that the Rey: Billy Sun: DA GRTEM RE Quality tires, built as nearly trouble-proof rom bo day cleaned up from eighty to one owe : as human ingenuity knows how. ‘om Lint hundred thousand dollars as‘ the: result Try a“‘find out” tire today. Write for “Old Man Mileage—His ddr tied of his brilliant campaign against sin Book,” which tells a lot you ought to know about tires. Vv of tie in Philadelphia, brings the show end of his business to the fore in observers’ THE REPUBLIC RUBBER CO., Youngstown, Ohio minds. Billy does run a show, a great Branches and Agencies in all the principal cities. one; and runs it, apparently, very profitably, That is not all there is of | it. Plenty of evidence is offered that he does good. If he didn’t do good, j or seem to, his show would not be so | PLAIN, “WM | AND S;AgGaRp TREADS TRADE MARK REGISTERED US. PATENT OFFICE es Se Be Ready for Peace The man who knows what’s happening in the business world now will, be best popular. But while his profits are so Brepared t profit by im- Targe, there is always bound to. be Proves concions. one speculation how far he is in the salva- Reports keep you reliably tion-show business for salvation and how far for gate-money. Eliminate worry. Cease depend- ing on rumors or luck. Work in accordance with a definite policy on fundamental statistics, roan say an old thing in an old way For particulars—which will be sent 7°. 5 . Dept. L-S4 of the is a platitude. To say an eld Babson Statistical Organization | thing in a new way is wit. To say a iota wee ‘Wellecisy Hille, Mase. new thing in an old way is a blunder. ‘Largest Stattstionl Organization of its Character in U. 8. To say a new thing in a new way is & : x art. “Love’s AWAKENIN comicbooks.com