Life, 1915-04-08 · page 2 of 44
Life — April 8, 1915 — page 2: what you’re looking at
What you’re looking at
This is primarily an **advertisement**, not satirical content. The White Company (Cleveland, Ohio) is promoting their motor cars as embodying "progress" in automotive design and manufacturing. The decorative border depicts a classical or fairground setting with well-dressed figures observing the displayed vehicle—a common advertising trope suggesting the car as a marvel worthy of public admiration. The text emphasizes The White's technical innovations: streamlined body design, electrical systems, mono-bloc engine, and left-side drive. The phrase "White leadership is a principle" frames these mechanical advances as evidence of the company's design superiority. The ad notes the car was being exhibited at the 1915 Panama-Pacific International Exposition in San Francisco, a major world's fair showcasing technological progress. This is straightforward period marketing, not satire or commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE WHITE —in itself an exposition of progress That The White is enthusiastically pronounced the final word in motor car designing and construction is not an occasion for wonder when the car is seen. Sheer beauty of the finally-perfect streamline body harmonizes with the mechanical superiority which has always marked The White. Possibly no one detail in a motor car has ever evoked such commendatory comment as the absorbing of the conventional back of the front seat in the center cowl—a ripple in the streamline. This, however, is simply one of many things which blend into the complete charm of the car. White leadership is a principle The accomplishment of the final aim in body designing is the outgrowth of that leadership which, among other things, first introduced the mono-bloc, long-stroke, high- speed motor; the logical left-side drive; the first perfected electrical system combined with the tremendous advantage of a non-stallable engine. These fundamental mechanical improvements have been basic principles in The White for years. WHITE DEALERS EVERYWHERE ARE EXHIBITING AND DEMONSTRATING THE DIFFERENT MODELS THE WHITE COMPANY, Cleveland Manufacturers of Gasoline Motor Cars, Motor Trucks and Taxicabs Exhibiting at Transportation Building, Panama-Pacific International Exposition, San Francisco ~~ Gomichooks.c¢ Copyright us kaglaed aod the nit