Life, 1915-04-01 · page 59 of 72
Life — April 1, 1915 — page 59: what you’re looking at
What you’re looking at
This page contains two distinct pieces of content: **Left side:** A satirical article titled "New Charitable Institution (Founded on the Principle of Eternal Justice)" mocks wealthy people who are compelled to buy charity tickets and make donations they cannot afford. The satire proposes creating a relief society for "those who are held up to buy tickets to entertainments"—people suffering from constant charitable appeals. It's social commentary on the burden of mandatory giving among the middle and upper classes. **Right side:** A Welch's grape juice advertisement featuring an illustration of a man preparing a "Hi-Ball" cocktail with Welch's juice and charged water. This is a straightforward commercial advertisement promoting Welch's as "The National Drink" and encouraging the "Welch Habit." The page juxtaposes sharp social satire with consumer marketing—typical of *Life* magazine's format mixing editorial content with paid advertising, offering no particular connection between the two items.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
RPE: New Chantable Institution (Founded on the Principle of Eternal Justice.) YEZ! We beg leave to announce the formation of a new charitable society which we JASON WEILER & SON) Boston, Mass. feel confident will be one of the most popular institutions ever formed in this and save 20 to 40 per cent. on retail or jewelers’ prices country. In brief, it is a society for the relief of all those who are called upon For over 3 yeas the house of Jana Weller & Sen 6 Rees tine to contribute to anything. ee Hower ar rr i The object of the society will be to discover, if possible, ways and means to lessen the sufferings of all those who are held up to buy tickets to entertainments which they cannot possibly attend, to make pledges and to respond to appeals. These worthy people have borne their lot uncomplainingly now for many years. Many of them, through their constant responses to appeals, are in actual want. It is high time that something is done for them. From JAS as de Money refunded two or | 4 ae PUNCH militia, et, Oar du F a would < thes cals |) ware mopar ron muses } | Fizzing the charged water into “lone! || HOW TO BUY DIAMONDS |! / Welch’ in th h one! | are trtaty tn[ | : | your Welch’s puts in the punc’ nd has PO) ePbay tient Tea ow fff } Ss h: k he drink y ons to [of Rpetceetmctt 22 amiasoy ff , that makes the drink you’re me Weerstee Key: ie thinking about fement P| Sted te roe FREE 0 = : . © offi. Gxet el your name i . teres tm Seca =r ee B2 Be At the fountain, hotel, club and oe Jason Weiler on { « ior” ve [| sr Washington Stet, | Boston Mas Sie cafe, order “Welch Junior” — auc Fart Rtealesy Katty te Para ; the just-enough-for-one size of force. s toa of wishing to approve a reserve force 9 and not have it. e Cc Ss Congress has not done anything D = about a reserve. The administration The National Drink will not do anything. The States é . might severally increase their military ‘ Welch Hi-Ball forces, and New York, Massachusetts ‘ Use a ten-ounce glass, in which pour four T and the “Coast” States might excus- ounces of Welch’s, and a lump or two ably feel it the part of prudence to do of ice; fill the glass with charged water. — so. But the States won't do anything. yi ; Get the Welch Habit j | . : et the Welch Habit— ; It would cost something, and the legis- e atures would not supply the money. CS it’s one that won't What The American Legion proposes f get you! is better than nothing, and will add 4 nothing to taxes. If it serves no other purpose, it will be something new ! t ; pethin - \ ints for $3, express prepaid, east for Brother Francis Patrick Walsh to TON: ‘ EF Omaha, Sample Individual investigate for traces of financial sup- \ tech bottle, by mail, 10 cents. Booklet If unable to obtain Welch’s of your dealer, we will ship a trial dozen port from the Rockefeller Foundation. of recipes free. { the ownership, management, 4 j : How to get a “self: . of Lire, published weekly at me ii wine’, ¢ * required. by the Act of i j . % pulling” corkscrew ust 24, 1912 Editor, J. A. Mitchell, 17 r : No premiums are offered West Thirty. $ w York. Literary yf ms with Welch's, but to pro- West Thirty-first . pS vide you with one of chase siness Managers, 3 ‘ useful corkscrews, we will Andrew Mi ja Metcalfe, 17 West send one for one quart or ty-first Sew York. Publisher, Life $ : two pint labels from Publishing West Thirty-first Welch's—only one to a Street, N . Ownets: Life Pub- ” ‘ bs ; family, The corkscrew lishing West __ Thirty. 7 £ v f usually retails for 25¢ Street, } Addees Welch, Westfield, ew Yor West 'Thirty-first Street, New drew Miller, 17 West ‘Thirty New York. Known bondholders, mortgages, and other security holders: George C. Foster, care Guaranty Trust Company, Fifth Branch, Fifth Av and Forty-third § New York; United States Trust Company of ‘ew York, 45 Wall Street, York. James x S. Metcalfe. S: nd subscribed be- Canadian Plant, fore me, this roth day of March, 191s. St. Catharines, Ontario (Seal) Wm. Krone, Notary Public. : Conlebooks.conl