Life, 1915-04-01 · page 57 of 72
Life — April 1, 1915 — page 57: what you’re looking at
What you’re looking at
This page contains **advertising and serialized fiction rather than political satire**. The main content is a domestic story about a boy named Harold discussing modern conveniences with his father—automobiles, telephones, wireless, and movies—contrasting what his grandfather lacked. The father is somewhat reluctant about going out in the auto with Harold's mother. The page features two **commercial advertisements**: 1. **Whitman's Sampler** (candy): Emphasizes nationwide distribution and quality, positioning the product as "the national sweets" available everywhere from Maine to California. 2. **Houbigant's Ideal Perfume** and **Park & Tilford** (perfume/cosmetics): Luxury goods marketed with romantic language about elegance and allure. There is **no political cartoon or satire here**. The story's gentle humor derives from generational differences regarding modern technology and a child's innocent observation about his grandfather's contentment—likely implying the older generation's simpler, less-hurried life. This is primarily a period advertising page reflecting early 20th-century consumer culture and family dynamics.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
_ —— 1 so that made me look at ing; and ing f trandiather’s picture and think abou “il the things that have happened. and co Twa Harold's f astery which even a s Harold should show fo not a rule oc- and he smiled pressed at boy $0 you ia matters cupy childi approvingly “Xow 11 he replie ppose You mean th ur grandfather is all the things we your idea,” you are “That's just it, father. Think of how he would love to ride in our auto, never had one!” imagination that isn’t all, fathe didn't have a telephone at th i his bed, as you and mother Quite true. Perhaps you can tl more things: and that remi Harold, that nothing improves wr memory more than to try to re- call some of the things you know, Let Othe 3 us see. What other wonderful thin; . look. J are there, the use of which your dei h 0 On t th t, randiather was deprived?" resnh and 0ain Ly e@ couniKnry over ed, as Oh, my! There's the wireless and y are ae sand Msinssmoelines ane If you cross the continent from Maine to California, you can buy Whitman's We movies! Think, papa, of ihesovie in practically every cit town and hamlet you pass through. Fresh and sweet out By Jove, that’s so! It’s really quite and dainty, too—as inviting in the tiny inland village as in the great seaboard rand- remarkable, and there are also many metropolis. The first triumph of Whitman's is their famous quality; the second snot so big as these which What contribute to our comfort, Say. i Harold — is their country-wide distribution. Whitman’s are the national sweets. Whitman's Sampler is a veritable ‘catalogue of sweets,” with its chocolate- covered mint-marshmallows, its honey white nougat, chocolate-covered caramels, oe asia ‘i P “1842” bitter sweets, chocolate-covered liquid cherries and other appealing f Wy A) ] dainties. The package is as distinctive as its contents are good. ~ DQ HOUBIGANT @ «& | bd a, we Whitman's have been preferred Easter gifts for seventy-three years. Our nearest agency—usually the leading drug store—will have the Sampler in one and two pound packages at one dollar the pound. By all means, become acquainted with the Sampler. PARFUM IDEAL. uP } Our agent has a beautiful Whitman booklet. Or write us. t . Stephen F Whitman & Son, Inc. Philadelphia, U.S. A. , Aperfume rich as gold, vivid and glow- i: Makers of Whitman's Instantaneous Chocolate, Cocoa, and Marshmallow Whip. ing as a flame. Full of color and in- uw . : tensity, the splendor of princely blooms, | the radiance of the midsummer noon. HOUBIGANT'’S IDEAL PERFUME is compelling in its influence. It adds a strong alluring power 10 the tdentity of the woman who attaches it to herself, At deaters and our stores: Emract Talcum Powder Toilet Water Sachet and Soap Face Powder Sachet Envelopes Sample bottle of this perfume sent on receipt of 20 cerns PARK & TILFORD Sole Agents Jor the United States mt Canad Harold's father had gotten up and, fter peering somewhat nervously through the door and up the stairs, he said: “T wonder if your mother expects me to go out in the auto with her? 1 came home early thinking I would take a nap.” Oh, yes, father, Tam sure she does, because she said she hoped you would Please, father, let me ask you a ques- tion. Is that a good picture of grand- father?” * Splendid. It's exactly his expres: sion. Why do you ask?” Harold looked more intelligent than ever. “Because, father,” he said, “1 was just wondering what made grandfather look so calm and contented, and I think I know why. Has he calm and con- tented?” “Oh, yes, Harold, he was, indeed He used to take his daily walk, and oe ners