Life, 1915-04-01 · page 54 of 72
Life — April 1, 1915 — page 54: what you’re looking at
What you’re looking at
This page combines satirical editorial content with period advertising. **"Nobody" Editorial**: A sharp satirical piece arguing that "Nobody" deserves statues and recognition as America's best citizen. The satire targets public indifference and ignorance—Nobody knows about currency, tariffs, philosophy, or Futurism; only Nobody can tell the "actual truth." The joke mocks how citizens ignore vital issues (government, slums) while caring about entertainment. It's a biting commentary on civic apathy and collective ignorance in early 20th-century America. **"The Gillette on the Firing Line"**: A Gillette Safety Razor advertisement disguised as a war story. It features a letter from a young officer praising the razor's durability in WWI trenches. The pitch emphasizes the product's universal adaptability across "all the warring flags"—implying global commercial success even during wartime. This juxtaposes consumer convenience with battlefield conditions, a common advertising strategy during the war period. The remaining content advertises Oriental furniture and discusses the "Jitney" (early shared taxi service).
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
il “LIFE: Nobody HE time is now arrived when Nobody should come to his own. has not been treated with justice. Hitherto Nobody As one of the most important persons in America, Nobody should have statues erected in all of our principal cities. us, therefore, consider the claims of Nobody. Let In the first place, Nobody knows. Take, for example, the currency bill, the tariff schedules, the status of philosophy, or the art of the Futurist. entire ignorance. 1akes some interest in baseball, mov Every! Nobody knows about all of these things, when all the rest are in Furthermore, if you want to know the actual truth about these im- portant questions, and many more, Nobody is the only one who can tell you. audeville, bridge and high-balls; but when it body comes to all the things which are known as vital, such as government, slums, etc., who cares? Why, Nobody cares, Nobody is, therefore, our best citizen IL on the Firing Line UT of the war-torn trenches there comes a remarkable letter. Written by a young officer to his uncle here in America, who had sent him a Gillette Safety Razor. “I thank you very much for the welcome Gillette Razor,” he writes. “Not only myself but nearly all of my men are using this razor. it is passed around among them, and one may see men using it at any time of the day or night. ‘Sometimes there is no hot water, but the razor works well without it. “The razor has been used many hundred times, but it still looks like new and will outlast the war if it is not blown to pieces by some of the flying fragments of bursting shells which often whistle about our heads.” Thousands of men under all the warring flags are using the Gillette Safety Razor—on_ the battle-field of the Marne, in East Prussia and the snow- blocked passes of the Carpathians. It illustrates the adaptability of the Gillette to every man’s habits, needs and circumstances. In little more than ten years, the Gillette Safety Razor has been adopted by menall over the civilized globe. Gillette Safety Razors and Blades are sold in 145,000 retail stores throughout the world. Gillette dealers in every com- munity. Gillette Razors, $5 to $50. Gillette Blades, SOc. and $1 the packet —No Stropping, No Honing. GILLETTE SAFETY RAZOR COMPANY BOSTON, MASS. Chun ae Wl oat il ult” yescvecg HH UIUSI HHT | coat MUM 4 Peas Mil AIL ti ue It ell Hurrah for Nobody! oi] i eB - D Canton Rattan “HOUR-GLASS” CHAIR Price $1:25 Prepaid | acquaint you with this unique | Oriental furnitare - wil sead | is artistic“ hour-glass chait™ by parcel paid, (safe delivery guaranteed), for $1357." Carefully woven in China, of weather-proot rte the quaint’ “hourglass” shape, with scat 10 Reese diameter and back 18 inches high. Not a tybsh practical chair for achild, in exactly the same deep et workmanship as our regular size at $4.50. From Canton, China, we import these coahais summer chair, and there not a veble naliale nt will not sink into the lawn nor scratch the porch calc greatly improved when occasionally sprayed vid cs, Write for Catalogue illutrating and deity « complete line of Canton furniture and hundreds o wc diinctive and unique Oriental articles for the lex White to-day and be sure to mention this megucs address Dept. 16. *AA:VANTINE:8-CO-Inc- Fifth Ave. and Thirty-ninth St., New Yut The Largest Oriental Store in the World The Oriental Store. | | Making the Jitney Official T the regular monthly meeting of the Straphangers’ League yester- day, a great many complimentary things were said about the jitney bus, which is making its appearance every- where, At the close of the discussion the following set of resolutions was unanimously adopted: Whereas, the Straphangers’ League, both jointly and severally, have for years stood up in public conveyances and hung to straps until their arms were ready to come out of their sockets, and Whereas, the members of the Straphangers’ League, tired of being looked upon merely as dividends for others, feel that they have heen jostled and manhandled and insulted iently to be entitled to end their lives in peace and comfort, and Whereas, the jitney bus, now ap- pearing everywhere as a claimant for public favor, undertakes not only to provide rapid transit at a low Price, but to do it under pleasant and comfortable circumstances in which everyone shall get a seat, now therefore be it Resolved, the Straphangers’ League, in regular monthly meeting assembled, that the jitney bus shall hereafter be considered the official conveyance of the league and shall he otherwise encouraged in every way possible. suffi by HERE is so much truth in the average lie and so much mislead- ing in the average truth that one often has difficulty in distinguishing truth from falsehood. comichooks.c