Life, 1915-04-01 · page 51 of 72
Life — April 1, 1915 — page 51: what you’re looking at
What you’re looking at
This is a full-page advertisement for Club Cocktails by G.F. Heublein & Bro., not a political cartoon. The ad targets post-Lenten social gatherings, when wealthy hosts would resume entertaining after the Catholic season of abstinence. The image shows a well-dressed man in formal attire standing beside a small bar table displaying cocktail bottles and glasses. The sophisticated setting and elegant furnishings emphasize luxury and hospitality. The text appeals to hosts' vanity, suggesting that serving Club Cocktails (available as Martinis, Manhattans, and Bronx cocktails) demonstrates "good taste." This reflects 1920s American consumer culture, where branded products signaled social status among the upper classes during Prohibition's peak.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
—_| Do Minister, t he was Iy Lang said eg, | 2 Com. f Mouny minister Ma ted | Club Cocktails Post-Lenten festivities bring the genial responsibilities of hospitality. Have Club Cocktails on your sideboard. They need only to be strained through ice and served—and their smooth, rich flavor exacts cheery tribute to your good taste as host. Order Club Cocktails today. Your dealer has them—Martinis, Manhattans and Bronx—all the popular kinds, 4g G. F. HEUBLEIN & BRO., Hartford, New York, London a Importers of the famous Brand's A-1 Sauce a comic!