Life, 1915-04-01 · page 5 of 72
Life — April 1, 1915 — page 5: what you’re looking at
What you’re looking at
This is **not a cartoon or satirical content** — it's a straightforward advertisement for Goodyear Cord Tires from *Life* magazine (page 533). The page promotes Goodyear's tire technology to both electric and gasoline car owners, emphasizing features like: - All-weather tread patterns - "No-Rim-Cut" design - Increased mileage (25-30% improvement claimed) - Availability in multiple sizes The two tire cross-sections shown are product photography, not caricature or satire. The Goodyear logo and company name appear prominently. **Historical context**: This advertisement reflects early 20th-century automotive development, when electric vehicles competed with gasoline cars, and tire technology was a major selling point for vehicle performance. This is commercial advertising, not political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The 11-Year Cord Tires The Only Cord Tires with an All-Weather Tread The Oversize Cord Tires The Only Cord Tires of the No-Rim-Cut Type All-Weather All-Weather Tread Essential to Long- Treads or Plain Treads Plain Tread Mileage Electrics Made Also for Gasoline Cars Bear these facts in mind in respect to the Cord Tire. Goodyear started building Cord Tires in 1904. Our experts have spent eleven years in per- fecting them. We have made vast improve- ments on the English type. Goodyears are six- to ten-layer Cord Tires. Goodyears are oversize Cord Tires. In air capacity, they average 30 per cent more than others. Goodyears are the only Cord Tires with efficient anti-slip treads. Such treads are today deemed essential, on rear wheels at least. Smooth treads skid on wet pavements. ‘And they often slip so that cars can’t start. Goodyears are the only Cord Tires in the No-Rim-Cut type. They don’t hook into the rims. They are easy toremove. They don't “freeze” to the rims. Goodyears are the only Cord Tires which are held secure by vulcanizing 126 braided piano wires into each tire base. When you get Cord Tires get the up-to-date type—the Good- year—built by the world’s largest tire makers. Cord — The 11-Year Type Increase Electric Mileage 25 to 30 Per Cent Cord Tires are the only pneumatics which can be advised for Electrics. They mean more speed, more mileage, because they economize power. They add from 25 to 30 per cent to the radius of a battery charge. Not to use them means to sacrifice that extra mileage, and much nding comfort besides. Goodyear Cord Tires offer, over other makes, the advantages we cite here. They are the last word in Cord Tires—the final result of 11 years of tests and betterments And our All-Weather tread is the only tread of its kind on a Cord Tire. Most makers of Electrics supply Goodyear Cord Tires on request. Electric car owners who don’t have them should get them. The saving in power is too big to waste. If the rims you have don't fit this type, any Good- year dealer will supply you rims that do — without charge — when you equip with Goodyear Cord Tires. Any gas car owner who wants these same advantages can get them. Goodyear Cord Tires are made for gasoline cars in sizes 34x 4 and up. Consult any Goodyear dealer. Or ask any Goodyear branch — in 65 cities — where Goodyear Cord Tires are obtainable. (2264) THE GOODYEAR TIRE & RUBBER COMPANY, AKRON, OHIO