Life, 1915-04-01 · page 3 of 72
Life — April 1, 1915 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. It's a Columbia Records advertisement from *Life* magazine (page 531). The image shows a domestic interior scene with silhouetted figures — a man operating what appears to be a Columbia Graphophone (early phonograph) while women in early 20th-century dress listen. The advertisement promotes Columbia's "Double-Disc Records," sold on the 20th of each month at 65 cents, available "in every class of music, dance, vocal and instrumental." The ad emphasizes that Columbia Records play on any machine and highlights the Graphophone's superior tone quality. It directs readers to Columbia dealers in Toronto and New York City. There is **no political cartoon or satire** on this page — it's a straightforward product advertisement for recorded music technology.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
New Columbia Double-Disc Records go on sale the 20th of every month. 65 cents is the standard price—there are more than a thousand double-disc Columbia Records at that price, in every class of music, dance, vocal and instrumental. Go to your nearest Columbia dealer today. Ask to hear any records you like from the big Columbia Record catalog—more than 4000 to choose from—he’ll be glad to play them. Columbia Records played on the Columbia Grafonola produce that superb beauty of tone that distinguishes the Columbia as the finest musical achieve- ment. But Columbia Records will play on any machine—their richness, fidelity and true musical qualities are a tone revelation. Columbia Graphophone Company Box D-270, Woolworth Building, New York City