Life, 1915-04-01 · page 12 of 72
Life — April 1, 1915 — page 12: what you’re looking at
What you’re looking at
This is **not a cartoon or satirical content**—it's a full-page advertisement for the Gorham Company, silversmiths and goldsmiths based in New York. The ad makes marketing claims about Gorham's reputation: over 100 years of association with quality silverware, the protective value of their trade-mark (shown with an anchor symbol), and assertions that their name guarantees authenticity and design quality comparable to "Sterling" itself. The ornate decorative border and formal typography are typical of early 20th-century luxury advertising. The final instruction—"Ask for it in any one of the leading jeweler shops in America"—reflects the distribution strategy of the era. This appears in *Life* magazine's advertising section, not its editorial or humor pages.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE NAME AND FAME OF GORHAM From the Atlantic Coast to the Pacific Slope, whoever sells or buys fine silver- ware is familiar with the name and fame of GORHAM for upward of 100 years the GORHAM name. has been inseparably associated with quality, beauty and distinction in silverware. The very name of GORHAM and this famous GORHAM trade-mark are protective imprints as intrinsic as the word Sterling itself. And utterly regardless of the amount involv: ed, be your needs limited or unlimited, wheth- er you seek simplicity or the ornate, there is nothing which so surely establishes depend ability of quality and authenticity of design, as this ——— fo trademark STERUING See that your Re carries that trade- mark-it means positively everything in sterling silverware. Ask for it in any one of the lead: ing jeweler’s shops in America. SILVERSMITHS anv GOLDSMITHS NEW YORK Works - Providence and New York comichooks.comly