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Life, 1915-04-01 · page 10 of 72

Life — April 1, 1915 — page 10: what you’re looking at

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Life — April 1, 1915 — page 10: Life, 1915-04-01

What you’re looking at

This page is primarily **advertising and light editorial content** rather than political satire. The main elements include: **"Rhymed Reviews"** — a humorous poem about *The Light of Western Stars*, a romantic novel featuring cowboys, dukes, and dramatic love entanglements. The verse mocks the melodramatic plot conventions of popular fiction. **Advertisements** dominate: Peter's Milk Chocolate (targeting schoolchildren), Emery Shirts (emphasizing quality stitching), Fownes Gloves (stressing maker reputation), and travel services. The tone is **lighthearted social commentary** on consumer goods and popular literature rather than political cartoon satire. The page reflects early 20th-century American magazine culture mixing entertainment, literature reviews, and commercial advertising.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

EEE Just slip a cake of Peter’s into the young people’sschool bags today for their luncheon. They love its deli- cious, mellow choco- late flavor. Peter’s makes an ideal lunch for school girls and boys who need a nourishing food which must still be light and easily digested. It contains noth- ing but pure milk, cocoa beans and a | little sugar. PETERS A Dehnition [5_his rok, racy", Mr. * Progressive vism as follows: exuality and tion of the exi private property recognition that th lition of private propert hoth unjust and impracticable. con stitutes the foundation of any really national and progressive economic Milk Chocolate Demoe- Herbert Croly defines , then, children, altogether. What do you understand progressivism to be? Rhymed Reviews The ‘Light of Western Stars (By Zane Grey. Harper & [#8 His strong, lean face is tanned to hister. Bros.) Gallant Gene ; Cowboy's name is The Eastern Girl's a Social Queen Called“ Majesty” ranchman’s sister. eight) Counts proud Earl ‘To win her almost fo ‘Three Dukes. and one sht cach other : 1. leaving Newport's giddy: whirl, She wandered West to see her brother, She left her train alone And should find and date: who her at the station But Gene the Cowhoy, in a state Of riotous inebriation “TW wed this roving dame.” said he: “A Spanish priest shall help me de it” The damsel, forced to answer “ S Became a bride and never knew it! She warmed to Gene: crass And rude are always lady-pleasers) She made him shun the soci He rescued her from caitiff Gr (these Cavemen Shirts | Stand Critical Inspection Close, even. stitching; accurately -matched patterns; hand-turned cuffs; unbreakable buttonholes. | The Nek-ban-tab_is a new convenience found only | on Emery shirts. The TAB = lifts the band, opens the col- lar-button pocket and lets the button slide right in. Look for GAY when you buy shirts. Pay $1.50 up. The retailer does | not make the gloves he sells. Like you who buy them, he depends chiefly on the reputation of the maker for good value. Thus, his ov reputation — | is involved. Most dealers who cherish their own reputation wel- come the opportunity of 1 depending on the Fownes reputation. They take no chances. Neither do you. ROUND THE WORLD TOURS t Regular S Inpia, CHINA, |, JAPAN, AUSTRALIA, NEW ZEALAND. Round W. and Winter Tours in IND INSULAR & ORIENTAL S. Full information trom CUNARD LINE, 24 State St.,N.Y. the lucky charm and free yoursell from h Bisolayed Wherever Jacetry ts Sold | ware bpd PICTURE PLAYS They quarreled. Stung by words of shame He crossed the border, fury-ha Then up the Spanish padre car And said to Majesty, ried!” “You're mar- So Majesty, a loyal wife, Her motor sped across the Hanos In time to save her Cowboys life From wild insurgent Mes The Light of Western Stars is poured On nothing more deserving study Than Castleton, an English lord, Who uses the intensive, elrthur Guiterman HE brightest pupil is often the who refuses to learn from an norant te comicbooks.c