Life — March 25, 1915 — page 5: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Punctures Instantly 4 Preserves the tube—overcomes =f slow leaks. Increases tire mile- age 50%. Tubes last four times as long. Easily transferred to new casings. Tubescan be vul- canized without removing KOR-KER PUNCT URE CURE omy ae read ioe ote dts 4iesech aren 310, MSTRICT \GERS WANTED DI Tegh grade wea capable of securing salesmen and faancing orders. Ua~ ““ALCEMO MFG. CO, \ Ale o rere aml dutrbetars Get out of the deepest Snow or Mud with the ALCEMO agus cea ATTACHER. Attaches tire wickly peed easily | without soiling eke Is or if wheels are hub deep a single, $1.00 the pair. Dealers’ terms on request. Alcemo Mfg. Co., 22 Bridge St., Newark, N. 2 A URNS International Law ANARCHISTS ought to derive many pleasant moments from meditating upon international law, be cause there 1s no such thing. Interna- tional law is only a compilation of the precedents that diplomats have established, but as diplomats never do important things twice alike, these precedents merely show us what never can happen again. There is no duly constituted and recognized authority which can pass, repeal, execute or jurisprudentiate international law. With this understanding, let college profes- sors, statesmen, editorial writers and other animalculz continue to talk about it with their customary reverence. Gray Marnier LIQVOR MADE IN PARIS Purity certified toby theFrench Government WILLIAMS & HUMBERT U.S. Agents, 1158 Broadway, NewYork LIFE Hints to Financial Writers WOUNG financial writers who are anxious to make names for themselves should early develop an involved, lumbering style, full of ambiguities, double entendres and triple ententes. The use of long-lingering sentences and polysyllabic words of doubt- ful meaning will go a long way toward preventing the reader from finding out what you are trying to conceal, which is the chief desideratum, the summum bonum and the ultima Thule. Financial writers must at all times be prepared to stand between the financiers and the public. In order to do this they must find out what the financiers are trying to do and then state it so that the financiers seem to be trying to do something quite different. This requires finesse and literary legerdemain of a high order, for otherwise the public will escape from that state of blissful ignorance that makes it an easy mark. =DELCO= No Car Can Be Any Better Than Its Electrical Equipment Electricity is the nerve system of the modern motor car. Engine Efficiency depends upon ignition. Safety and Comfort and Convenience in driving depend largely upon the cranking and lighting equipment—That is why we say to you first and foremost—make sure that the car you buy is Delco-equipped. For four years the Delco System has led the way in the development of electrical equipment for gasoline cars. Today the Delco organization has back of it the experience of over 200,000 Delco equipped cars in actual operation It has the largest, best equipped factory in the industry It has ample capital and a firm ain the leader: caused the neneial acceptance of the Delco Sys- tem as the world’s standard The Dayton Engineering Laboratories Company Dayton, Ohio comicbooks*com