Life, 1915-03-25 · page 42 of 44
Life — March 25, 1915 — page 42: what you’re looking at
What you’re looking at
This Life magazine page (page 526) contains three distinct elements: **"A Natural Pessimist" (top right):** A brief humorous anecdote where young James, annoyed by his baby brother's constant crying, tells a sympathetic woman that the infant "always cries" and that he "never came across any one wot looks upon the dark side o' things as he does." The joke is James's ironic self-description—he's the pessimist, not realizing his own gloomy outlook mirrors what he criticizes in the baby. **"Recipe for a Long Felt Want" (left):** Post-WWI satire mocking government price-fixing efforts. It suggests determining fair prices by assembling expensive investigators, lawyers, and statisticians, then collecting contradictory buyer testimony. The absurd process promises a result "as much sense in it...as by any other way" but will "please more voters than it will immediately ruin"—cynically suggesting bureaucratic solutions are arbitrary theater meant to appease the public. **Advertisements:** The page is largely advertising (Rubberset brushes, Old Overholt Rye whiskey, and Vogue magazine subscriptions), typical of Life's mixed content format.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A Natural Pessimist Young James was obviously disturbed by the almost incessant yells which his baby brother had been indulging in for the past few minutes. “ What is the baby crying for?” asked a: kind-faced, motherly woman, bending. 7 | over the carriage. Dristles > vi f “Oh, [-dun‘no’; he’s alw'ys cryin’, T- 1 pAb SS in <2 lh never care acrawst any one, wot looks uletate ‘ubber base f upon the dark side o’ things as he does,” rejoined James, with a frown. and 3se. Packed with RabhoreetCampany (Rk CH.T. my Vorbecs: Magen. BERSET TRADE MARK +2 Recipe For a Long Felt Want. ‘© determine a fair price for any commodity or service, take one dozen investigators at a large salary, fifty-seven lawyers, eighteen statisti- cians, and any desired ‘number of detectives, experts, stenographers, éte. Mix in a large hall. Add the tes mony of a couple of dozen buyers as to the amount they want to pay for the commodity or service. Sprinkle in four hundred absurd and_ insulting questions to sellers of the same. Stir briskly; boil six weeks; allow to sim- mer fourteen months, and divide the product by two. The result may not have any sense in it, but it will have as much as by any other way of getting at the matter, and it will please more . Voters than it will immediately ruin EFORE ‘spending another penny on new clothes, a even planning your Summer wardrobe, you ought to consult Vscees great Spring and Summer Fashion Numbers! Begin- ning with the Spring Fashions they follow now one right after the other! In the next few months—the very period in which these numbers appear—you will be selecting your entire Summer wardrobe and paying out hun. dreds of dollars for the things you select. The gown you buy and never wear is the really expensive gown! Gloves, boots, ferher miss being exactly what you want, are the ‘ones that cost more than you can afford! ‘Why take chances again this season of contusion when by simply in the coupon, and at your convenience paying $2—a tiny fraction of the loss onéa single ill-chosen hat or gown—you can in- sure the correctness of your whole Spring and Summer wardrobe ? $2 INVESTED NOW IN VOGUE WILL; SAVE YOU $200 For $2 you may’ have before you at this important buying season ASTER the war—retrenching. DIARY. Jane 15,1820 After court Journ I brougtt the “iadge: home to dine. We related many a witty anecdote after dinner over our bottle of / Old Overholt Rye \ “Same for 100 yean™ For over a century the superior merit of Old Overholt has won the appreciation of men of highest integrity. Possesses a uniform quality and exquis- ite boquet. Aged in the wood, bottled in bond. A. OVERHOLT & Co, Pittsburgh, Pa. all Vogue's most important Spri and Summer Fashion numbers. Not only that, but on into the Fall, the other numbers that follow them. Here are the twelve numbers of Vogue you will receive: Spring Fashions April 1 Pict Weather The last word on Spring gowns, ‘waists and accessories. Smart Fashions for tinge through sap Bill will be set you about Ma ‘The correct wardrobe for all outdoor sports, Limited Incomes April 15 Hostesses July 15 First aid to the fashionable woman of not unlimited means, Brides and Summer Homes May 1 American Travel May 15 Places ia our own country that are ‘The newest ideas in mid-summer en tertainment. London and Paris Aug. 1 eaaiean ad ieee Children's Fashions = Aug. 15 Outfits for the infant and the girl or boy of school age. Summer Fashions June 1 Autumn Millinery Sept. 1 The final showing of the Summer modes that will be. A complete review of the A: mallinery mode. “ee In the Country June 15 Autumn Forecast Sept. 15 Society takes to sports and life in the open, 8 wer 7, y ws of the Autumn fashions be CMS Y 4 f oR a’ ¥