Life, 1915-03-25 · page 36 of 44
Life — March 25, 1915 — page 36: what you’re looking at
What you’re looking at
This page is primarily **advertising and humor filler**, typical of Life's satirical format. The main content includes: **"Our Foolish Contemporaries"** - A series of short jokes mocking contemporary society, including exchanges about vegetarians/humanitarians and a woman who accepts a suitor because he looked "cheap." **"Don't Shout"** - An advertisement for Morley Phones, using humor about deafness to pitch the product's superior sound quality. **"Our Ideas"** - A brief satirical list (likely from *Chicago Journal*) of mundane things people worry about—eating, clothing, drinking—presented as if they were profound philosophical concerns. The remaining content is straightforward **product advertising**: Egyptian Deities cigarettes, Great Bear Spring Water, Chartreuse liqueur, P&O cruise lines, and a sexology book. The "Egyptian Deities" cigarette ad is notable for its cultural appropriation—using exotic imagery to market cigarettes to educated consumers. No political commentary is evident; this reflects period advertising norms.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
EGYPTIAN DEITIES “Dhe Utmost in' ; Pain Ender Teople of culture, re- finemenl and educalion | “Dad, what do they call a man who incariably PREFER | cats only vegetables?” | Deities to any other | “A vegetarian, son, “And one who eats people?” “A humanitarian, Now run along and play."—Philadelphia Public Ledger. GREAT BEAR SPRING WATER SO cents the case of 6 glass stoppered bottles Her Ruling Passion “Sur, intended to refuse him, but she is such a lover of hargains that she could not.” “How was tha “He looked so cheap when she turned him down that she snapped him up.” Houston Post, bbott's Bitters te af hitters by mall ta “Say, have you forgotten that you owe me a hundred francs?” “No, not yet; give me time.” —Paris Péle Mite. “DONT SHOUT” nothing to eat—a Charlotte Russe. coins “Theat you. hear now as well nothing to wear—a fishnet union- and Winter Tours in IND! ee “How?” with t the suit. INSULAR & ORIENTAL PHONI MORLEY PH Full Information tro: re f nothing t ter—an a 1 would net sake ‘nothing *te.driakctoulllen. Pes LINE, 24 State St.,N saveel, only that I hear all to drink—bouillon. nothing to wipe on—a paper nap So eT ne rece SEXOLOGY nothing to talk about—grand opera. | : by William H. Walling, A.M., M.D. tn cary what dans are Of nothing to adopt—a fuzzy poodle. ise fis: Qar hdc ee even levine “tem Of nothing to read—a popular maga- ware mca salanane Fenvael zine story.—Chicago Journal. Over one hundied thousand ssid, Wrie ie boctlet and vmenial THE MORLEY CO., Dept. 783, Perry Blde., Phila. green ana yellow The superb liqueur of the ages. Unvarying in character—unsurpasse in excellence. FEWER QUESTIONS, MY ao feb ook om