Life, 1915-03-18 · page 6 of 40
Life — March 18, 1915 — page 6: what you’re looking at
What you’re looking at
This is **advertising, not satire or political commentary**. It's a full-page promotional piece for The White automobile company of Cleveland, appearing in *Life* magazine. The ad claims The White represents "progress" in motor car design and construction. It emphasizes technical innovations: a "mono-bloc, long-stroke, high-speed motor," left-side drive, and an advanced electrical system with a "non-stallable engine." The decorative border showing well-dressed figures at what appears to be an exposition references The White's exhibition at the Panama-Pacific International Exposition in San Francisco—a major 1915 world's fair showcasing technological achievement. The vehicle illustrated is a contemporary open touring car. The ad's message: buying a White demonstrates sophistication and access to cutting-edge automotive engineering.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
—in itself an exposition of progress That The White is enthusiastically pronounced the final word in motor car designing and construction is not an occasion for wonder when the car is seen. Sheer beauty of the finally-perfect streamline body harmonizes with the mechanical superiority which has always marked The White. Possibly no one detail in a motor car has ever evoked such commendatory comment as the absorbing of the conventional back of the front seat in the center cowl—a ripple in the streamline. This, however, is simply one of many things which blend into the complete charm of the car. White leadership is a principle The accomplishment of the final aim in first perfected electrical system combined with body designing is the outgrowth of that the tremendous advantage of a non-stallable leadership which, among other things, first engine. These fundamental mechanical introduced the mono-bloc, long-stroke, high- improvements have been basic principles in speed motor; the logical left-side drive; the The White for years. WHITE DEALERS EVERYWHERE ARE EXHIBITING AND DEMONSTRATING THE DIFFERENT MODELS THE WHITE COMPANY, Cleveland Manufacturers cf Gasoline Motor Cars, Motor Trucks and Taxicabs Exhibiting at Transportation Building, Panama-Pacific International Exposition, San Francisco