Life — March 18, 1915 — page 40: what you’re looking at

What you’re looking at

This is primarily an **advertisement**, not a political cartoon. It promotes Pall Mall Famous Cigarettes with the tagline "A Shilling in London, A Quarter Here"—highlighting the product's affordability and international availability. The visual design features dramatic Art Deco styling with spiraling concentric circles in black and white, creating a modern, dynamic effect typical of 1915 advertising aesthetics. A cigarette package is shown in the lower left, along with what appears to be the Pall Mall logo (circular emblem, lower right). The advertisement emphasizes value: British smokers pay one shilling; American consumers pay only a quarter, suggesting Pall Mall offered good pricing in the U.S. market during this period.