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Life, 1915-03-18 · page 37 of 40

Life — March 18, 1915 — page 37: what you’re looking at

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Life — March 18, 1915 — page 37: Life, 1915-03-18

What you’re looking at

This page is primarily **advertisements with one satirical article**. The central editorial content is a translation of a French piece by Jean Lecoq criticizing cruel animal experimentation. **The Satire:** Lecoq mocks scientists who suspended twelve dogs from a wall for 300 hours to prevent sleep, then proclaimed the "discovery" that sleep-deprived animals desperately want to sleep. The author's sarcasm—"Science is really a wonderful thing!"—ridicules the pseudo-scientific cruelty and the absurdity of claiming novel findings from obvious suffering. **The Cartoon:** A simple sketch labeled "ALL OF WHICH I SAW, PART OF WHICH I WAS" illustrates the article's subject: a dog suspended by collar, barely touching ground with front paws. **The Advertisements:** Smith & Wesson (firearms), Emery shirts (Nek-ban-tab collar feature), Phoenix silk hose, and Shahdur cigarettes—typical early 20th-century consumer products marketed with appeals to safety, quality, and genteel taste. No political content; purely commercial.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Smith & Wesson Automatic — Doably safe - Safety first, last and all the time. Safe against intruders when the time comes. Safe against accident and care- lessness. Safe where there are children. Fires when you mean to, not before. Quick loading, easy cleaning. Smith & Wesson accuracy and strength. Get your dealer to show you the special features of the Smith & Wesson Automatic. Booklet on request. SMITH & WESSON 806 Stockbridge St. Springfield, Mass. Even Sretth &y Wessoniiitg es /iX el Nek-ban-tab can get the button into this neck- . band, freshly laun- ~*' | dered, without a bit of “~ bother. The Nek-ban-tab opens the collar-button pocket ‘or you. A newly patented im- provement found on/y on EMERY shirts, » at $1.50 up. Your dealer can supply you. | Guaranteed fit, color and wear Write us for “ Ethics of a Gentlema Dress” and Catalog of Emery Shirts W. M. Steppacher & Bro., Inc., Philadelphia Oftces,—also: New York, Chicago, St. Loule ERE Another Discovery THs extract from The Open Door is from an article by Jean Lecoq, in Le Petit Journal, The imagination of people who like to torture animals under the pretext of science is really inexhaust- ible. I read yesterday in a leaflet the account of experiments made re- cently by doctors to establish the physiological laws of sleep It seems that we, do not know how we sleep; and these gentlemen have undertaken to teach us. In order to do so they take one dozen dogs, and attach them “high and tight” to a wall—that is how they express themselves—and, in fact, the picture which accompanies this ar- ticle shows the dog tightly attached to the collar in such a manner that his head is always high, and he can just touch his two front paws to the ground. This position is certainly not favorable for sleep, but just the same the poor animals overcome by fatigue and suffering could sleep standing up, so the two experi- menters relieve one another day and night, to annoy them and prevent them closing their eyes. This suffering lasts for three hun- dred hours, and as soon as the dogs are loosened they immediately fall into a death-like sleep In this manner these two “ sav- ants" have made the admirable discovery that if dogs have been forcibly kept awake during three hundred hours they have a formid- able desire to sleep . . . Science is really a wonderful thing! It certainly is. And why should not those dogs fur- nish a serum as a sure cure of fatigue? “ ALL OF WHICH I SAW, PART OF WHICH 1 Was Wonderful durability, com- bined with perfection of shaping and finish, commend PHOENIX SILK HOSE so strongly "A. that its wide. 1 spread favor is readily explained Sold by the . best shops “Made in U.S. A." by the PHOENIX KNITTING WORKS 235 Broadway, Milwaukee CIGARETTES | FOR THE EDUCATED TASTE Exquisitely Blended and Marked fox Your Personal Use by the Makers of ( “nes [Bat Cigarette of Elesent Parity Soldat 30 Cents the Bax fo the Large Size, by Mail or All Dealers Who Cater to the Caltivated It is our very special business to make citarettes to the order of those who ap reciate true tobacco of Turkish gro Tig. sclected—not only as to the plant —Dut as to the part of the plant which is the freest from nicotine and where the true tobacco favor attains its max- imum of delicacy and sweetness, Your 30 cents for trial box will be re- turned if you are in any way dissatisfied, You need not return any of the cigarettes. Just say you are displeased and back goes your money without argument, TALE WRT SEMMTE $3.00 . n charge, mark Your cigarettes. w: a, of any other Ladies Cigarettes a Specialty booklet on “Cigarettes for the Fducated Taste”, free to all Jovers of the good things ot life, | TCHARIC, SIMLEH & COMPANY, tne, 114-116 East 28th Street York ese Warr SEES} ER | WRITE MOVING 1 PICTURE PLAYS DeTAis rRnte comieboo