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Life, 1915-03-18 · page 15 of 40

Life — March 18, 1915 — page 15: what you’re looking at

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Life — March 18, 1915 — page 15: Life, 1915-03-18

What you’re looking at

This page is **not a political cartoon** but rather a **contest announcement and editorial commentary**. The main content announces Life magazine's picture-captioning contest, offering prizes ($500, $200, $100, and seven $10 prizes) to readers who submit winning titles for an accompanying illustration related to the Panama Exhibition in San Francisco. The page includes three separate editorial pieces: 1. **Contest Rules** - Detailed submission guidelines emphasizing fairness and preventing duplicate titles 2. **"The Industrial Problem"** - A brief editorial discussing industrial labor issues, with a reference to Germany's recent upheaval (likely WWI-related, mentioning they "blew up") 3. **"For the Sufferers"** - An acknowledgment of charitable donations for Belgian war relief The satirical tone typical of Life appears primarily in the editorial sections rather than visual humor. The contest itself represents the magazine's engagement with its readership through interactive participation.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Ey ERE How About Going D° you want to go to the Panama Exhibition, now in full swing in San Francisco? It’s easy. And you may also take your wife, or your husband, or your oldest daughter, or your mother-in-law, as the case may be. All you have to do is to win the Five-Hundred-Dollar Prize in our Lire’s picture contest, shown on this and the oppo- site page. If you are an economical traveler you may even make the San Francisco trip by winning the second prize of two hundred dollars. And then there is the third one of one hundred dollars, which will take you part way. Any one of the seven ten-dollar prizes would help to make you The title, with sub-title, or in whatever form sub- to San Francisco? conditions have been carefully thought out and are meant not only to simplify the tremendous task of reading and indexing the thousands of replies received, but also to put every competitor on the same basis as all the others. Not the smallest part of the task of the readers and judges is to so arrange the replies of the contestants that when the prizes are awarded it can be ascertained imme- diately and with mathematical accuracy that the winning titles have not been duplicated by other contestants. In all these things the sole motive actuating the edi- tors of Lire is to make the competition an absolutely fair one to all concerned. Once more, read the and popular with the sleeping- car porter en route. Let us give you one little valuable hint about the contest. Send your answer in now. Although eligible answers may reach us as late as the morning mail of April 24, there are likely to be slips between the cup and the lip, so the safest way is to send in your answer now. You would be surprised to know how many of the last-minute replies are ruled out from our com- petitions because they reach us after the compe- titions have closed. There still remains op- portunity for the use of brains, cleverness and hu- mor in the solution of this mystery, although every day brings us a large number of replies to the question. Remember, we don't want a title for the pic- mitted, must not exceed twenty words, and may be ions, either original or a quotation. The paper upon which the title is sent should contain nothing but the title, with the name and address of the author in the upper left-hand corner. If this rule is violated the judges reserve the right to debar the contribution Manuscripts should be addressed to The Contest Editor of Lire, 17 West 31st Strect, New York. y will not Contributions addressed in any other wi he considered. All titles submitted must be at Lrri office not later than Saturday, April 24. The contest will close at noon of that date. Within one week from April 24 checks will be sent to the winners. Announcement of winners will be made in Lire’s issue of May 13. It is not necessary to be a subscriber to Lire in order to compete. The contest is open free to every one. Only one title from each contestant will be con- sidered. No manuscripts will be returned. The editors of Lire will be the judges. They will award the prizes to the titles which, in their judg- ment, are the most deserving. carefully send your answer in 10 The Industrial Problem 'O cure industrial life without killing indus- try is one of the great problems — perhaps the greatest—of our highly organized, machine-tending civilization. The Germans seemed to have made the most prog- ress toward solving it when suddenly they blew up. If industrial evils can only be cured by minute regulations and inspection, and regulation engenders evils that can only be cured by war, it seems to make no vitally important differ- ence where you get off. Sport seemed to the Puritans a device of the Adversary, and we may have inherited that preju- dice; but perhaps, as the Bible intimates, it was the ture. We want to know in twenty words or less what has just been said by the young man, or the young woman, or both, Remember also, that no one on earth, not Mr. Gib- son, who drew the picture, not the editors of Lire, not any one knows what has just been said. And not any one will know until the judges reach their final decision on the best theory. suggested by the readers of Lire Above all things, read the conditions carefully. These Adversary who blighted sport and got us into industry. At any rate, it may be observed that our attentive legis- lators can always be prodded up to take due measures for the cure of sport, but are loathe to sweat over the cure of the evils of industrial life. For the Sufferers We heg to acknowledge, for the relief of the Belgian sufferers, the receipt of five dollars from John W. Guthrie, Flagstaff, Ariz., and a package of knit goods from O. M. Gordon, Los Angeles, Cal.