Life, 1915-03-11 · page 42 of 48
Life — March 11, 1915 — page 42: what you’re looking at
What you’re looking at
This page combines editorial promotion with advertising. The left side promotes Senator Beveridge's article about firsthand WWI trench experiences near Lille, France, positioning it as rare war correspondence. This appeals to readers hungry for authentic front-line accounts during the war. The upper right advertises Cascade Pure Whisky with moonlit mountain imagery and quality claims. The lower cartoon depicts a humorous domestic scene: a man hastily preparing for a date, using a shoe-shining apparatus while a woman waits impatiently. The joke plays on time pressure—he wants to look presentable but lacks time for proper grooming. This reflects early-20th-century courtship culture where appearance mattered significantly for romantic encounters. The cartoon's title suggests the whisky advertisement's tagline about urgency connects to dating anxieties, though the connection feels tangential—typical of period advertising's loose logic.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
438 Senator Beveridge floundered through the outer German trenches near Lille, France, with mud slushing about his legs, and with the hostile trenches not 100 yards away. He vividly de- scribes his experiences and adventures in j Collier’s for March13th. “In the German Trenches” describes that mysterious region, the front, which so few correspondents have succeeded in reaching. If you want a real thrill read Senator Beveridge’s article in the March 13th issue of Collier's THE NATIONAL WEEKLY CASCADE i PURE|WHISKY Cascade quality is founded on grain quality—distilled to pre- serve and bring out the best of that qual- ity—purified to isolate that quality—and aged to a it into smooth richness, inal Bottlit Her ‘i Gold bet GEO. A. DICKEL & CO., Distillers TENN. ML Bi Dake WHEN YOU HAVE A DATE WITH YOUR BEST GIRL AND HAVEN'T TIME TO GET ANOTHER SHINE e comicbooks from