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Life, 1915-03-11 · page 40 of 48

Life — March 11, 1915 — page 40: what you’re looking at

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Life — March 11, 1915 — page 40: Life, 1915-03-11

What you’re looking at

This is primarily an **advertising and contest page** rather than a political cartoon page. The main content is: 1. **"Fourth Week of the $870 Contest"** — Life magazine's ongoing reader contest offering ten prizes for writing picture titles. The text explains the judging process: answers are eliminated in preliminary rounds, with obvious answers typically ranked lower than unique ones. The magazine notes thousands of entries arrive near deadlines, making final judging laborious. 2. **Pennsylvania Quality Lawn Mowers advertisement** — promoting crucible steel blades for power mowers, emphasizing durability and self-sharpening properties. 3. **Listerine advertisement** — showing an aftershave product for men, with copy about skin comfort after shaving. 4. **Sexology book advertisement** — promoting William H. Walling's instructional volume. 5. **Babson Statistical Organization and Universal Book-Making advertisements** — investment/business services. No political satire or cartoon commentary is evident on this page. It's a straightforward commercial and contest information page from what appears to be an early 20th-century issue of Life magazine.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

EERE Fourth Week of the $870 Contest LEASE remember there are ten prizes in this contest, ranging from five hundred dollars to ten dollars. If your answer is considered among the ten best, you will get a prize. In previous contests, all the way from about 6,000 to 60,000 answers have been received, according to the interest which the picture excited in the minds of our readers, Our experi- ence in former contests has been that there are several thousand answers all practically alike. In other words, ap- parently there is an obvious answer “As @ lotion after shaving Listerine is the best ever. ‘It makes my skin feel fme—te oat the itch and sting.” Whether you shave yourself or patronize the barber, be sure the shave is finished with genuine Crucible tool-steel blades are the only kind to successfully stand the severe work in a Power Mower. Every blade of the “PENNSYLVANIA” Quality Lawn Mowers (HAND, HORSE OR POWER) is made of the highest-grade of crucible tool steel, oil-hardened and water-tem- pered, and is positively self-sharpening. “Pennsylvania” Mowers stand up under the hardest use, without going to the shop for repairs or grinding, for years at a time. “PENNSYLVANIA” Quality Mowers have been the standard for over a-third-of-a-century. If you want an easy-driving and smooth-runaing Mower, cos that bes for ovary clam of werk, and that veal Kerrie more with less labor than, any other Mower made, dasit upon a "BENNGYLVANIA™ Quality. ‘of seedsman about any of the Pe pent! PERRSYEV ARIAS Quality brands: “PENNSYLVANIAS Lock for the “Pennsylvania” trade mark on the handle. ‘he Lown Meking, tive book written by a ax instract toecter with e cealeg of “PENNSYLVANIA Gea Coun Mowers. SUPPLEE-BIDDLE HARDWARE COMPANY BE? William H. Wolling, A.M., M.D. imparts in a clear wholesome Allin ene volume, Maserated. $2.00 postpaid Write for omnes People’s Opinions’* and Table of Conten.s to every picture which strikes a great many people at the same time. It also almost invariably happens that this obvious answer is not so good as the rare answer which comes alone to the original mind. The picture on page 423, for which you are requested to write a title in less than twenty words, is apparently a sim- ple subject. Yet a careful study will reveal a wide range of possibilities. We have no suggestion to make, be- cause, as we before intimated, we are just as much at sea as anybody. We believe that there is one title to this picture which will be recognized as the title. What that title is it remains for our readers to discover. We said something last week about the method of awarding the prizes. This fs done by a process of elimina- tion. As fast as the answers are re- ceived and sorted out they are read and passed upon in a preliminary way by eliminating’ all of the answers that are obviously unfit or that do not con- form with the conditions, This is practically done behind sealed doors, in presence of two or more of the judges, but the point we wish to em- phasize this week is this: that just before the close of the contest there is always a rush of answers, several thousand being received in every mail. This makes the work of the judges at the last moment very laborious, and, inasmuch as they are painstaking and must give attention to each answer in which there is any merit possibility, it will readily be seen that the earlier you send in your answer the better it will be for all concerned. Do not delay. Send your answer early, no matter how far ahead of the date of closing this may be. HE Public Service Commission of New York State has refused to let Rochester have three-cent fares on its traction lines. Perhaps it should he called the Corporation Service It also relieves sun! other irritations of the LISTERINE It overcomes the harmful effects of possible free alkali in shaving soaps, and prevents the infection of cuts. It is cooling and soothing. Listerine is good for the hair and scalp. prickly beat, and After brushing the teeth, your mouth should be rinsed with Listerine to cleanse where the brush can’t reach. It strengthens the gums, retards decay, and destroys odors of food oF tobacco. Phyaiclane and dentists have used and prescribed Listerine for 33 years. | All jists sell it, Beware of imitations. Gotta the original bottles. Four sizes—ISc., 2Sc., SOc., and $1.00 Made and Owned tn America Lambert Pharmacal Company ‘e Bodseriders each week receive this Chart revised to date. A safe war guide Now, of all times, you need intelligent, reliable invest- ment information. Babson Service will enable you to anticipate war’s effect on the market here and abroad. Eliminate worry. Cease depend- ing on rumors or luck. Work in accordance with a definite policy based on fundamental statistics. Por particulars—which will be it grate—address Dept. L-47 of the Babson Statistical Organization Universal Book-Making means making books ofall papers worth saving, Tryit. Yous RITAN PUB. CO., 797 PERRY BLDG. PHILA.. PA. Commission. get surprising results. Write WEBLEAF, Box 376, Newark, NJ