Life — March 4, 1915 — page 6: what you’re looking at

What you’re looking at

# Analysis This page is primarily **advertising, not satire or political commentary**. It's a full-page advertisement for Welch's grape juice beverages from The Welch Grape Juice Company in Westfield, New York. The central image shows two men in what appears to be a hotel or club setting, with bottles of Welch's products visible. The ad claims that "the best hotels and clubs serve Welch's," listing specific drinks like "Welch Hi-Ball" and "Welch Rickey." The surrounding illustrations depict various New York buildings and hotels, establishing the upscale venues where Welch's products are supposedly served. The tagline promises that ordering Welch's at fine establishments requires no explanation—staff will already know what you want. This is a prestige-based marketing strategy targeting affluent consumers.