Life, 1915-03-04 · page 6 of 48
Life — March 4, 1915 — page 6: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. It's a full-page advertisement for Welch's grape juice beverages from The Welch Grape Juice Company in Westfield, New York. The central image shows two men in what appears to be a hotel or club setting, with bottles of Welch's products visible. The ad claims that "the best hotels and clubs serve Welch's," listing specific drinks like "Welch Hi-Ball" and "Welch Rickey." The surrounding illustrations depict various New York buildings and hotels, establishing the upscale venues where Welch's products are supposedly served. The tagline promises that ordering Welch's at fine establishments requires no explanation—staff will already know what you want. This is a prestige-based marketing strategy targeting affluent consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The best hotels and clubs serve Welch’s If you go into the principal hotels or clubs in New York for instance, and order a Welch Hi-Ball, or a Welch Rickey, or plain Welch’s—you will be served. They will not ask you to explain what you want. They know. Welch selection, Welch carefulness, and Welch exactness provide for you the quality which has given the prestige to Welch's * A ” The National Drink is! ‘Uses ten- lass, Tato @ ten-ounce glass, tall and slender, drat Welch Hi-Ball Deejeresnescies: Welch Rickey ira irre seta uerat ene tait iia add one ounces of Welch's, and a lump of two of ped Saebalt siiness poll syrup. Fill the glass one-third full of fine ice, ice; fill the glass with charged waters the balance with carbonated water, Mis and decorate. \ 14). Order “Welch Junior” at the fountain and in the hotel, club or cafe. "It's the bigeltele bottle that holds ‘just enough’. 2 Get the Welch Habit—It’s one that won't get you Ifunable to get Welch's of your dealer, we will ship a trial dozen pints for $3, express prepaid, east of Omaha, Sample “Welch Junio” (4-02. size) bottle, by mail, ten cents. | The Welch h Grape ap ay - Westfield, N. Y.