Life, 1915-03-04 · page 44 of 48
Life — March 4, 1915 — page 44: what you’re looking at
What you’re looking at
This page consists primarily of **advertisements and fashion content** rather than political satire or comics. The main elements are: 1. **"The Poetry Poet"** — A brief humorous verse by W. J. Lampton mocking pretentious intellectuals. It satirizes poets who craft elaborate, "high-minded" work that soars intellectually but fails to connect with ordinary people or move their hearts. The joke: artistic purity without human relevance. 2. **"The New Spring Modes"** — A fashion advertisement for Harper's Bazaar, promoting Paris couture designers (Paquin, Worth, etc.) and positioning the publication as the authority on women's fashion. 3. **"Vin Ordinaire"** — A dialogue satirizing the clichéd pleasantries of polite society—two people exchanging identical, hollow compliments about looking well, never saying anything genuine. 4. **Other advertisements** for Lea & Perrins sauce, the Biltmore hotel, and Gray Motors. The page reflects early 20th-century magazine culture: light satire mixed with luxury brand advertising targeting affluent readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Poetry Poet I1GH-BROWSING on Parnassus, he, In esoteric fields of thought, Evolved his subtlest poetry, Which into polished lines he wrought. = Forth thence upon its lofty flight i bat <S Gols hives | famed baker, poe : ; \ with Tittle mustard mixed © with LEA & PERRINS’ SAUCE, He sent the message, born of Art; A yaed withealt, pepper and tabasco. Broil 7to 10 minutes, r It hit the distant sky, all right, Ns nd turning frequently. Serve hot. j st nt {ree upon request by post card. But never touched a human heart. ; Beat (see cove reaver. ty oe W. J. Lampton, Vin ‘Ordiaire HY, how do you do? Haven't seen you in a long time. How are you? That's good. Yes, I'm well. The New X You're looking fine. No need to ask i | you how you are. Yes, I've been well Spring Modes ‘ all along. Hope you have. You cer- iN | tainly look it. No, I wouldn't say that unless I meant it. Yes, I feel first rate. I never felt better. I'm mighty glad to see you looking so well. You weren't feeling so good at one time, were you? No, neither was I. But I feel fine now. I certainly never The first models indicate some very decided tendencies, You should see them before buying any of your Spring clothes. The March Bazar has a delightful profusion : ; of the latest effects. Paquin, Cheruit, Worth, saw you looking better. I'm glad you ca Callot, Premet, Jeanne Hallee, Gordon, Reboux, Camille Roger, Maria Guy— Hever Lady Duft 3 think I look well. Of course you he know. I really am_ feeling first rate. Anybody could see you're well—. Ete., ete., ete. an all are represented. sO These authoritative offerings of the Paris houses “Tit 1 brane b show the coming fashions. Consult Harper’s PHBH! (AEC _SDNAYS:, (DERRENDE: HOME * fs ise their ancestors. Bazar immediately, and you will insure the correct- “Yes, fr hey 5 F irieah cs, from the way they talk you ness of your season’s purchases, whether gown, boot, G would almost imagine they had selected hat or accessory. them themselves."—Detroit Free Press. F Harper’s Bazar is in direct touch i i iil l Hi with the sources of fashion shila Mt Paris is, and will continue, the fashion center of the world. y ' bb By the same token, Harper’s Bazar will continue to be | the ultimate fashion authority for women of taste. The NEW YORK | sto} Buse wih ta superior faeilies for gathering style news America’s Latestand Most aie as kept all its avenues of information open. Refined and New York’s Just this information will enable you, on the first ea Gentermost afetel . . : oteloce budding days of Spring, to wear your chic costumes Vanderbiltend Madison Avs. Aidand ith with the full assurance that they are fashion’s A Sts., adjoining Grand Central Terminal latest decree. Do not hesitate! Accept our 1000 rooms; 950 with bath — Room rates 1 . *. S from $2.50 per day, Suites from 2 to 15 special introductory offer, mail the coupon A rooms for permanent occupancy. Large now, and we will start your subscription with Gra heepedira lepeninategertegond 1 the splendid Spring and Summer Fashion for public or private functions. and Numbers. cu Harpers sa N Bajar Name John McE. Bowman Vice-Pres. a 119 West Forticth Sureet 3 10 leading Boat Balldory havo Joined the Grn . | pyarinctag eaicornorinesbpemiikenettieta | low Cae gotten | Bea arenrienstesreas ames ees . s © tarprs peer | SNES cha aariea store eae icant is Stor : | GRAY MOTOR CO., 3334 Gray Motor Bidg., Detroit,