Life, 1915-03-04 · page 40 of 48
Life — March 4, 1915 — page 40: what you’re looking at
What you’re looking at
This page is primarily **advertisements and corporate directory listings** rather than satirical content. The top features a **Club Cocktails ad** contrasting "guess-work" inferior cocktails with their superior brand—typical early-20th-century product marketing emphasizing consistency and quality. The center-right shows the **Astor Trust Company** directory, listing prominent New York financiers and society figures (Astors, Vanderbilts, Tiffanys)—essentially a business card for wealthy trustees. The bottom-left advertises **Life magazine's bound volumes**, appealing to families and collectors. The only actual cartoon appears bottom-right: a whimsical drawing titled "How mercenary of young Mr. Longlegs letting himself out as a hanging-lamp!" The humor is visual rather than political—a tall, gangly character functioning as a decorative lamp, joking about monetizing one's awkward appearance. This is genteel, domestic satire typical of Life's lighter content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
DELIGHT There is a vast dif- - ference between a mild | 2 al Ss degree of pleasure and a full degree of delight. The difference. between the guess-work cocktail — quite frequently palate-repelling mixture—and thesmooth, mellow, pleasurable cocktail, is embodied in every bottle of CLUB COCKTAILS — unvarying, always the same choice liquors, always the same atifying flavor. Measured to the drop, aged in wood, blended of fine, matured liquors. Have you tried the Bronx and Dubonnet varieties? G. F. HEUBLEIN & BRO. Hartford, New York, London Trustee for Personal Trusts | j ‘ FIFTH AVENUE & 36TH STREET, NEW YORK a OFFICERS E. C. CONVERSE, President ALEXANDER H. STEVENS, ‘Vice-President RANALD H. MACDONALD Vice-President HENRY J. COCHRAN, Vice-President THOMAS HILDT, President BARKLEY WYCKOFF, JAMES, . . TROWBRIDGE, poocock, Astor Genst non DIRECTORS Assistant Cashier VINCENT ASTOR. GE R, MEGARRAI tEAM maak st President Bank of cHARt S A. PEABODY, NICHOLAS BID! Astor Estate GEO. B. CASE, White & Case, Attorneys: ARCHIBALD D. RUSSELL. ALEXANDER H. STEVENS, CHAR SL. TIFFANY, ROBERT WALTON GOELET, THOMAS HILDT, ALBERT MH. WIGGIN, tina President Chsse Nations = own A BOUND VOLUME , ife INTERESTS EVERYONE SEND US YOUR LOOSE COPIES AND HAVE THEM . BOUND FOR PERMANENT USE. CHILDREN PORE OVER THEM CONSTANTLY. GROWN FOLKS REVEL IN THEM. PRICE, FOUR DOLLARS A VOLUME. ONLY TWO DOLLARS WHEN YOU RETURN YOUR LOOSE COPIES. WE WILL TELL YOU ALL ABOUT IT IF YOU WILL WRITE LIFE, 17 W. 31ST STREET, NEW YORK cour: liters entit! hype effect Presi form as re and f and house and _Phitig which to rec essent brings to touch of softens a1 and uplit and toil. With sola 2 Deaters o “HOW MERCENARY OF YOUNG MR. LONGLEGS LETTING HIMSELF OUT AS A HANGING-LAMP!"”