Life, 1915-03-04 · page 2 of 48
Life — March 4, 1915 — page 2: what you’re looking at
What you’re looking at
# Analysis of "Spring Pattern number of Vogue" This is a **Vogue fashion advertisement** disguised as satirical art, not a political cartoon. The illustration shows a stylized woman in a striped spring dress, holding a telescope, surrounded by floating price numbers (appearing to be "00" or similar figures). The satire appears to target **fashion industry pricing**—the woman gazes through a telescope as if searching for affordable clothing, while prices float around her like distant stars. This mocks the expense of high fashion during this period (March 1915, based on the date visible). The striped dress demonstrates Vogue's spring patterns while the comic framing suggests ironic commentary on fashion's pretensions and cost to consumers. It's advertising that simultaneously jokes about the product's luxury pricing.